FAQ

Frequently asked questions

The questions we get on almost every first call, answered the way we'd answer them on the phone.

Pricing

Pricing and fees

What it costs, what's included, and the fees we don't charge.

Is there really no build fee?

Yes, on our monthly plans. A portion of the monthly pays off the build over the first 12 months, and nothing is due before we start. Custom projects, such as nonprofit and church websites, are quoted separately.

What are the plans?

Visible at $347 a month, Ranked at $447, and Booked at $697. One flat monthly fee with everything included.

What does hosting cost?

$300 a year, billed by Webflow directly to you when we launch, with no markup from us.

Are there setup or cancellation fees?

No setup fee. You commit for 12 months so the build can be paid off through the monthly. After that your rate drops to $247, $347 or $597 a month depending on your plan, or you can take the site.

Month to month

How the work happens

What happens each month, and how long results take.

How long until it's live?

Thirty days from kickoff. We handle design, copy and setup. You spend about an hour total across one review call.

What do you need from me?

Photos of your work if you have them, access to your Google Business Profile, and about one hour of your time.

I already have a website. Can you just fix it?

Sometimes. If it's on a platform we can work with and the structure is sound, we'll say so. More often, rebuilding is faster and cheaper than fixing what's there.

Who does the work?

The three of us. There are no account managers and nothing is offshored. You talk to the people building your site.

How do I know it's working?

A monthly summary with your rankings across your service area, your calls and form fills, and what we did that month. This includes the months when the numbers go down.

How long does SEO take?

Google Business Profile work can show results within weeks. Ranking for competitive terms across a service area usually takes three to six months. Be cautious of anyone who promises page one rankings in 30 days.

Who this suits

Who we work with

Who this works well for, and who we'd point somewhere else.

Which trades do you work with?

Most of our clients are home service trades, including pressure washing, window cleaning, electrical, HVAC, plumbing, roofing, landscaping and painting. We also build for other local businesses when the fit is right.

Will you work with my competitor?

No, we don't work with competitors in your service area. If we're working to rank your business, we won't take on a competing company nearby.

I'm brand new. Is this too early?

Usually not. A new business with a good site and a claimed listing often outranks an established one with neither. Tell us your situation on the call and we'll give you an honest answer.

What if it doesn't work?

You'll know early, because the reporting shows the real numbers. If we can't improve your results, we'll tell you rather than keep billing you.

Ownership

Ownership

These are good questions to ask any agency you talk to. The answers vary a lot from one agency to the next.

Do I own the website?

The domain and Google profile are yours from day one. The site is yours outright after 12 payments. Hosting is billed directly to you by Webflow at $300 a year, so the site is never tied to us.

Who owns my domain?

You do, from day one onward. The domain stays registered in your name at your registrar, and we're added as a user. We never register a domain in our own name for a client, and we recommend avoiding any agency that does.

Who owns my Google Business Profile?

You do. You add us as a manager, and you can remove us in about thirty seconds without asking anyone. We recommend against giving any agency the owner role on your listing.

What happens at the end of the twelve months?

You have two options. You can stay on at a lower monthly rate, which is $247 on Visible, $347 on Ranked or $597 on Booked, month to month. Or you can take the site and go. There's no penalty for either one.

If I leave, do I lose the content and the photos?

No. The copy we wrote and the photos on the site go with it. The only thing that ends is our ongoing work on the site.

Is this a proprietary platform?

No. The site is built on Webflow, which is a widely used platform. If we closed tomorrow, you could hand the site to any Webflow developer and they would be able to work on it.

Getting found

Rankings

What we can and can't promise about Google rankings.

Why do I rank first at my shop and nowhere two towns over?

Google shows results based on the location of the person searching. Searching from your own address doesn't show what customers in other towns see. You can't change your distance from them, but you can improve your coverage, reviews and profile activity, and those widen the area where you show up.

Can you guarantee page one?

No, and we recommend caution with anyone who does. What we do guarantee is that you see a rank grid every month showing where you stand, so you can judge for yourself whether the work is getting results.

What is a rank grid?

We run the same search from dozens of points spread across your service area and record your position at each one. The result is a map of your visibility town by town, which is more accurate than a single screenshot from one location.

Do you buy links?

No. For local home service businesses it's mostly a waste of money, and it puts a healthy site at risk. Reviews, a properly built profile and pages for the towns you serve do more for rankings and carry no penalty risk.

Do I need a blog?

Not on the Visible plan, and plenty of businesses do fine without one. It earns its place when you want to catch the people searching questions before they're ready to call, and when you want to rank in towns your address doesn't reach.

What about competitors with fake listings?

Every market has them. They can be reported, and we do report them, but the process is slow and results aren't guaranteed. Outranking them with a stronger profile is more reliable than waiting on Google.

Does AI search matter yet?

For home services, it matters much less than the map pack. It's still worth some attention now because it's inexpensive to do, and most of the work overlaps with things that help you in normal search.

Other questions

Ask on a call. There's no pitch and no consultation fee.