Service

Google Ads & Local Service Ads

Paid search that fills the calendar without wasting spend.

Overview

Ads work when the phone rings and the job is worth more than the click cost. They waste money when nobody is watching the search terms.

We run both Google Ads and Local Service Ads, and we will tell you plainly which one deserves your budget.

How it works

Local Service Ads first, usually

For most trades the Google Guaranteed badge sitting at the very top of the results beats a standard ad. You pay per lead instead of per click. We handle the license and insurance verification to get you approved.

Google Ads where it makes sense

Tight keyword lists, negative keywords maintained weekly, and landing pages that match what was searched. No broad match spend on terms that were never going to book a job.

Everything gets tracked

Calls, forms, and booked jobs. If we cannot tie spend back to work won, we are guessing, and guessing with your money is not a service.

What you get
  • Local Service Ads setup and Google Guaranteed verification
  • Search campaign build and ongoing management
  • Weekly negative keyword maintenance
  • Call tracking and form conversion tracking
  • Landing pages matched to each campaign
  • Reporting on cost per booked job, not cost per click
Questions

What owners ask about this

How much should I spend to start?

Enough that the data means something. For most trades that is a few hundred a month minimum, and we would rather you spend nothing than spend an amount too small to learn from. We will tell you on the call if ads are the wrong first move for you.

Is the ad spend included in my plan?

No. Your plan covers the management. What you pay Google is separate and goes straight to Google, so you can see it yourself and we never touch it.

Local Service Ads or regular Google Ads?

For most home service trades, Local Service Ads first. You pay per lead instead of per click and the Google Guaranteed badge sits above everything. Regular search ads come in when you need coverage LSA does not give you.

How long does Google Guaranteed verification take?

It depends on how fast your license and insurance checks clear on Google's side, and that part is out of anyone's hands. We handle the submission and chase it.

What if the leads are bad?

Local Service Ads let you dispute leads that were not real jobs, and we file those. On search ads, bad leads usually mean the keyword list is too loose, which is what the weekly negative keyword work is for.

More services

The rest of the system

Want this running for your business?

Start with a free audit of your site, your Google listing, and your local rankings. There is no cost and no sales call afterward.