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Google Ads and Local Service Ads, tracked by the calls and jobs they bring in.
Paid ads work well when the calls they bring in are worth more than the cost of the clicks. They waste money when nobody is reviewing the search terms and adjusting the campaign.
We manage both Google Ads and Local Service Ads, and we'll give you a clear recommendation on which one is the better fit for your budget.
For most trades, a Local Services Ad with the Google Verified badge at the top of the results performs better than a standard ad. You pay per lead rather than per click. We handle the license and insurance verification needed to get you approved.
We build tight keyword lists, maintain negative keywords every week, and use landing pages that match what the person searched for. We don't spend your budget on broad match terms that are unlikely to book a job.
We track calls, forms, and booked jobs. If the spend can't be connected to work you won, we can't tell whether it's working, so we track all of it.
Enough that the results tell you something. For most trades that's a few hundred dollars a month at minimum. If the budget is too small to learn from, we'd rather you hold off, and we'll tell you on the call if ads aren't the right first step for your business.
No. Your plan covers the management. What you pay Google is separate and goes directly to Google, so you can see it yourself.
For most home service trades, we recommend starting with Local Service Ads. You pay per lead rather than per click, and the listing with the Google Verified badge appears above the other results. Regular search ads are added when you need coverage that LSA doesn't provide.
It depends on how quickly your license and insurance checks clear on Google's side, which we can't control. We handle the submission and follow up on it. Google Verified replaced the old Google Guaranteed badge in 2025, and we explain the change in what happened to Google Guaranteed.
Google doesn't charge for Local Services leads it identifies as invalid, and charged leads that turn out to be poor can be credited back automatically. We watch the lead list and give Google feedback on bad leads for you. On search ads, bad leads usually mean the keyword list is too broad, which is what the weekly negative keyword work is for.
Yes. Qualifying nonprofits and churches can get up to $10,000 a month in Google search ads through Google Ad Grants, at no cost. We set up and manage those accounts too, and the details are on our Google Ad Grants management page.
We'll review your website, your Google listing and your local rankings, and send you the findings in writing. There's no cost and no obligation.
