How we work

A 30-day build with no discovery phase

Many agencies spend your first month in meetings, but we use that time to build the site. Below is what happens week by week, and the short list of things we need from you to meet the launch date.

The build

Six steps from first call to live site

You'll know what stage the project is at and what comes next every week.

01

The intro call

We pull up your business on Google while you're on the phone and show you where you rank in the towns you serve. There's no slide deck. If we're not the right fit for what you need, we'll tell you on that call.

02

The audit

We go through your current site, your Google Business Profile, your reviews and the competitors beating you, then write down what's costing you jobs. You get that in writing whether or not you hire us.

03

Design and copy

We design the site around the jobs you want more of, and we write the copy. You don't have to fill in a blank template or write anything yourself.

04

Photos and proof

We pull usable photos from your phone, your Google profile and your Facebook page. If there's nothing worth using, we tell you exactly what to shoot and how to shoot it.

05

Review and launch

You get a live preview link, you mark up anything you want changed, we fix it, and the site goes up. Most builds are live within 30 days of kickoff.

06

Rank and report

The monthly work starts at launch. It includes Google Business Profile work, local SEO across your service area, reviews, and a monthly report that counts the calls, form fills and booked jobs it produced.

Week by week

What the first 30 days look like

This is the schedule we work to. If something slips, we tell you before you have to ask.

Week 1

Audit and access

Kickoff call, then we get added to your Google Business Profile, your domain registrar and your current host. Your time on this is about 40 minutes total.

Week 2

The homepage first

You see the homepage first, so you can react to the direction before we build everything else on top of it.

Week 3

Build

We build every service page and a page for every town you serve, connect the forms to your phone and inbox, and install and test tracking.

Week 4

Final pass and cutover

We make your changes, do a final review, and then switch the DNS. Google Business Profile cleanup happens the same week the site goes live.

Your part

What we need from you

We keep this list short because you have jobs to run.

About an hour of your time

You join one kickoff call and one review pass. That's all we need from you. We don't send long questionnaires.

Access through your own accounts

You add us as a user on your Google Business Profile and your domain registrar. You keep ownership of every account, during the work and after it.

Information about your work

We need to know which jobs pay best, which ones you no longer want, and which towns are worth the drive. This decides what the site sells and where we focus the SEO.

Month two and beyond

After launch, every month

A website on its own doesn't rank. The monthly work is what builds results over time.

Local SEO across your service area

We build pages for the towns you serve, keep the internal links in order, and make technical fixes as Google changes its requirements.

Google Business Profile management

We add photos, clean up your services and categories, and answer questions on the listing. The listing is usually where the first phone calls come from.

Steady review requests

A review request goes out after each job is done, so you don't have to remember to ask. Steady reviews are one of the biggest factors in local rankings that you can control.

A report you can read in five minutes

The report covers where you rank, what changed, how many calls and forms came in, and what we plan to do next month.

Book the intro call

Book the intro call and we'll pull up your rankings live. The 30 days start at kickoff, after you've decided to go ahead.