Many contractors are sold marketing before anyone has looked at what's broken. Everything on this page is free, none of it requires talking to us, and some of it may show you that you don't need us yet.
Three things worth doing before you spend money with any agency, including us.
We look at your website, your Google Business Profile, and where you rank in the towns you work in. You get the findings whether or not you ever speak to us, and there's no fee and no obligation attached to it.
Request the auditThe full build broken into six steps: what happens week by week in the first thirty days, what we need from you, and what the monthly work looks like after launch.
Read the processThree plans with the real monthly numbers, what's in each one, what hosting costs, and what happens at the end of the twelve months. All of it is published in full, and you don't need a sales call to see it.
See pricingComparisons of the four routes most contractors consider. We wrote them to be useful even if you pick one of the other three, and the questions in them apply to us as well.
Claude, ChatGPT and Wix AI can build a decent site in an afternoon. This covers what they can't do about getting found, and when it makes sense to keep the site anyway.
Read the comparisonWhat a Wix or Squarespace build gets you, where it reaches its limits, and the situations where doing it yourself is the right choice.
Read the comparisonA freelancer is often cheaper up front and the work can be good. The risks are continuity, ongoing SEO, and what happens if they take a full time job in year two.
Read the comparisonNational agencies have real scale and capability. The tradeoffs are the contracts, who owns the site at the end, and how much attention a small account gets.
Read the comparisonThis is the most common route in the industry. It's worth understanding the plugin maintenance, the hosting arrangement, and who's responsible when something breaks late at night.
Read the comparisonLonger pieces on the parts of this that people ask about most.
What local SEO involves for a trades business, how long it takes, and which parts of it bring in calls.
Read itWhat a website for a home service business has to do that a normal small business site does not.
Read itHow the website, the Google profile, the reviews and the follow up work together as one system.
Read itWhere we're based and where most of our clients are. Written for owners working Bergen, Passaic, and the surrounding counties.
Read itThe same ground from the build side, for owners who know the site is the problem and want to start there.
Read itTen trades, each with the problems that come up in that work and the questions owners ask us on the first call.
Pick your tradeEverything we publish sorted into the four things contractors ask about. If you'd rather just read the newest first, the blog is sorted that way.
Ranking in the towns you serve, why the map pack works differently from the regular results, and why your rankings look different when you search from your own location.
Read theseWhat a contractor site needs to do on a phone, how speed affects whether anyone waits around, and the pages most trades sites are missing.
Read theseThe free Google listing that decides most local jobs, including categories, service areas, posts, photos, and the settings people often get wrong.
Read theseGetting them without nagging, what to do about a bad one, and how much they affect where you show up.
Read theseWhere these partnerships come from and what they mean for your build.
Why being in Jobber's partner program matters when your office quotes, schedules and invoices in it.
How we build for shops that run their booking and dispatch through Housecall Pro.
What our vendor membership in the Power Washers of North America means for exterior cleaning builds.
The CRM behind our missed call text back, run for clients, with a referral route if you'd rather own the tool yourself.
The platform every site we build runs on. Webflow approved SiteHike as a Certified Partner after reviewing our client sites.
A short call with no sales pitch. If we're not the right fit for your business, we'll tell you that on the phone.
