SiteHike is a contractor marketing agency in Mahwah, New Jersey, that does local SEO for the trades. We go after the searches that turn into booked jobs in the towns you drive to, and we send you a map of where you rank every month. Most of our clients are New Jersey contractors, and we also work with contractors in other states.
Contractor SEO is a narrower job than general SEO, and a more useful one. Very little of it involves ranking blog posts.
For a home service business, the three map results sit above everything else on the screen, and most calls come from them. Getting into the map pack is a different job than ranking an article, so it's the first thing we work on.
We build real pages for the towns worth driving to. Each one names the services you run there and the jobs you have finished nearby. A thin page for a town you have never worked in doesn't help, and it can hurt your rankings.
We keep your categories, service area, services list, photos and questions up to date. For most contractors this listing brings in more calls than the website does, and it's usually the thing nobody has touched since it was set up.
Both the number of reviews and how recent they are count. A business that collects three a month will beat one that got forty in 2023 and nothing since. We automate the review request so it goes out after every job.
This covers page speed on a phone, schema markup, internal links that work, and no duplicate pages competing with each other. None of this will win rankings on its own, but getting it wrong will hold everything else back.
People search for things like how much a roof wash costs or whether soft washing is safe for vinyl siding. Answer those properly and you're the company they remember when they're ready to call.
Many contractors have paid for reports that only showed impressions. Our monthly report covers the following.
We run the same search from dozens of points spread across your service area and record your position at each one. The result is a map of your real visibility, town by town, which is more accurate than a single screenshot from one location.
We report how many people contacted you, where they came from, and how they reached you. Impressions and clicks are useful to track, but the number that matters is booked jobs, so the report is built around that.
The report covers what changed, what we did, and what comes next. It's written for an owner who runs crews and has no time for dashboards. If a number moved the wrong way, that's in there too.
Google Business Profile work often shows results inside four to six weeks. Ranking gains across a service area usually take three to six months and keep building after that. If someone promises you page one next month, ask them how, because we'd rather tell you the real timeline up front.
Exterior cleaning slows down in January and roofing demand jumps after a storm. An agency that doesn't know your calendar will spread your budget evenly across twelve months and miss the busy season.
Before and after photos close exterior cleaning jobs. Licensing, insurance and response time close electrical and plumbing jobs. Showing a homeowner the wrong kind of proof doesn't help you win the job.
We work in your listing every week, and we don't wait for a quarterly report. Questions get answered, reviews get replies, and unauthorized edits to your hours get reverted before you notice them.
There's no account manager passing messages to a team you never meet. The person on your first call is the same person who does the work in your listing each week.
Property managers and facility managers search Google for contractors too. In the US, "commercial plumber near me" is searched about 18,100 times a month and "commercial electrician near me" about 5,400. Those searches usually go to companies with a separate page for each commercial service.
So we give commercial work its own menu and its own pages, with the property types you service, your insurance and license details, and photos of commercial jobs. We can also add a capability page you can link in bid emails. Trapani Electric's site works this way, with seven commercial pages in their own menu.
Plans are $347, $447 and $697 a month with no build fee. SEO is included in the plan and isn't billed separately. Hosting is $300 a year, billed by Webflow directly to you.
Not always. If your current site is fast, readable by Google and converts well, we'll tell you that and focus on the listing and the local signals instead of a rebuild.
No. What we guarantee is a rank grid every month so you can see exactly what's happening, and the option to walk after the initial term if it isn't working.
Never inside your service area. If we're working with you in a town, we're not taking on the company across the road from you.
No. For a local contractor, buying links is mostly wasted money and a real risk to a site that's otherwise fine. Reviews, a properly built profile and pages for the towns you serve do more for rankings and can't get you penalized.
Usually not, and one truck is often the best time because you're competing against companies who set their listing up once and forgot it. We'll tell you on the call if we think you should wait.
Yes. Commercial and residential get separate menus, and each commercial service gets its own page. We can also add a capability page you can link in bid emails and a request for proposal form that asks for the property type, size and scope. It's the same plans and the same pricing.
This page covers the general approach. The pages below get specific about what your customers search for, what the map pack rewards in your trade, and what we'd build first.
This is the trade we know best, and our portfolio shows it.
Win the panel swaps and EV charger installs along with the outlet calls.
Emergency repair and shopped replacements are different searches, and you want both.
Map pack rankings for emergency calls, and real pages for repipe jobs.
Split maintenance from design build and fill the route town by town.
Storm repairs and full replacements, found by homeowners searching for both.
Route work needs a real page for each town, and that's what we build.
What a site built for a trade does differently, and why it books more.
Interior, exterior and cabinets are different searches, so we go after the ones that pay.
Termites, bed bugs and rodents are separate searches, so each pest gets its own page.
People compare a few movers first, so reviews and a phone friendly quote form matter.
A broken spring is an urgent call, and it usually goes to the map pack.
Kitchens, baths and additions each get a page, with photos of your finished work.
Removal, trimming and storm cleanup each get a page, ready for the calls after a storm.
A project gallery built from your own photos, with a page for each type of job.
You can check the first part yourself right now. Search for your trade from a town ten minutes away and see whether your business is in the map results. If it isn't, that's what the audit measures across every town you serve. It's one call with no sales pitch, there's no fee, and you keep the notes either way.
