New Jersey

A New Jersey SEO company that works with the trades

We're a North Jersey SEO company based in Mahwah, in Bergen County, and most of our clients are within an hour of us. They include pressure washers, window cleaners, electricians, painters and landscapers across Bergen, Passaic, Essex, Morris and Union counties.

Where we work

Where our clients are

We take work further out, and we have clients in Connecticut, Pennsylvania and further west. Most of our work is in a handful of North Jersey counties, and knowing a market well makes a real difference.

Bergen County and Passaic County

This is where most of our clients are and where our office is. For Bergen County SEO, that means towns like Ridgewood, Waldwick, Paramus and Mahwah, and in Passaic County it runs from Wayne and Wanaque up toward West Milford. It's a dense, competitive market where the map pack decides who gets the call, and a business in Paramus is competing with companies from a dozen nearby towns for the same searches.

Essex, Morris and Union

We work from Bloomfield down through Scotch Plains. The competition is different here, with more national franchises in the mix, which changes whether you compete on the map pack or on more specific searches.

Anywhere you can drive to

Being local is convenient, but it doesn't affect rankings. What matters is whether the towns you serve have real pages behind them and whether your listing is set up for the searches people run there.

What's different here

Three things about ranking in New Jersey

The towns are small and there are a lot of them

Bergen County alone has around seventy municipalities. Proximity carries real weight in local results, so a listing in one borough can be invisible three towns over. This is why we measure rankings with a grid of points and don't rely on a single search.

The competition is denser than it looks

Being twenty minutes from New York means national franchises and out of state agencies both bid here. It doesn't make you unrankable, but it does mean the generic terms are a poor place to spend your first six months.

The seasons change the work

Exterior work here has a real off season, and spending the same amount every month wastes part of the budget. The work should build coverage over the winter so you're ready for the spring season.

The work

What the local SEO work includes

Your Google Business Profile, worked weekly

We keep your categories, service area, services, photos and questions up to date. This is where we see the fastest movement for almost every New Jersey home service business we audit, and it's almost always the thing nobody has touched since it was set up.

Pages for the towns worth driving to

We don't build pages for all seventy towns, only the ones where the jobs pay and the drive makes sense. Each one gets a real page with the services you run there, and we don't use a template with the town name swapped in.

Reviews arriving steadily

On the Ranked and Booked plans, a review request goes out after every completed job, so it doesn't depend on someone remembering to ask. Both the number of reviews and how recent they are count.

A rank grid every month

We run the same search from dozens of points across your service area so you can see, town by town, where you show up and where you do not. This gives a much more accurate picture than a single search result.

Questions

Working with a local shop

Do we need to meet in person?

No, and most clients never do. Everything runs over calls and texts, which is what suits someone running crews. If you'd rather sit down, we can, and being nearby makes that easy.

Do you only work in New Jersey?

No. We have clients in Connecticut, Pennsylvania and as far out as Idaho. North Jersey is just where most of them are and where we know the markets best.

Will you take on my competitor?

We will not, inside your service area. In a state with towns this close together that rule matters more than it would somewhere else, and we hold to it.

What does it cost?

Plans are $347, $447 and $697 a month with no build fee. Hosting is $300 a year, billed by Webflow directly. All pricing is published on the pricing page, and we don't quote different prices to different clients.

How long before I see movement?

Google Business Profile work often shows results in four to six weeks. Ranking gains across a service area usually take three to six months and keep building after that.

We also work one state over: Pennsylvania SEO. The trade playbooks live on SEO for contractors, and the web design side is on New Jersey web design.

Our client work outside New Jersey: Connecticut SEO and Pennsylvania SEO.

See where you rank across your towns

Get on the phone with us and we'll run the searches your customers run, from the towns you serve, while you're on the call. Most owners have never seen that view of their own business.