SiteHike does SEO for plumbing and HVAC companies that handle both trades under one name. A homeowner with no hot water and a homeowner with no heat run different searches, sometimes on the same day, and a combined shop needs to show up for both. We build one website with separate pages for each trade, get it ranking in the towns you cover, keep your Google listing current, and text back the calls you miss while you're on a job. You pay one flat monthly price and nothing up front.
Pelican Plumbing and eleven other home service companies run on sites we build and manage. Plumbing and HVAC search is won in the map pack, one town at a time. More about how plumbers get calls is on our plumbers industry page. The numbers below show what that work produced.
Home service company sites live and managed right now
Google rating across 17 client reviews
Share of local voice we earned for one of those clients
Build fee. The website is included in the monthly plan
A combined shop has twice as many services to rank for, and each trade has its own emergencies and its own larger jobs. There are six jobs on this list, and we check each of them every month.
Water heaters, repipes and drain work get their own pages, and so do furnace repair, AC installation and heat pumps. A single services page that lists everything ranks for very little.
Homeowners search for a plumber or an HVAC company plus their town. Your core towns get their own pages on the Ranked plan, and every town you serve gets one on the Booked plan.
Google allows one primary category and up to nine more. We set Plumber or HVAC contractor as the primary based on the work you want most, add the other trade as an additional category, and fill in your services and photos.
On the Ranked and Booked plans, a review request goes out by text after every service call, so your reviews describe the plumbing work and the heating and cooling work.
When someone calls at night with a leak or a furnace that won't start, they get a text back right away, before they call the next company.
We run a ranking grid across the towns you care about before we start and every month after, for a plumbing search and an HVAC search, so you can see whether each trade is moving.
We built Pelican Plumbing's website, and a combined plumbing and HVAC site is built the same way with a second set of service pages for heating and cooling. It's part of the monthly plan, there's no build fee, and it's live in 30 days.
The burst pipe, no heat and no AC pages have a click to call button at the top, because that visitor needs a phone number fast.
Furnace tune ups in the fall, AC service in the spring and water heater replacement all year each get a page, so you can rank for the work that fills the slower weeks between seasons.
Commercial and residential work get separate pages and separate forms, so a commercial inquiry doesn't get mixed in with a dripping faucet.
The Pelican Plumbing build is first in the group below, and the other two are live client sites from related trades. We haven't built for an HVAC company yet, and the plumbing build is the closest example of how a combined site would work.

Residential plumbing and drain service in Mahwah, New Jersey, built to turn searches into booked service calls.
Exterior cleaning across Connecticut's Quiet Corner, Rhode Island and Worcester County.
Landscaping, pavers and irrigation across four central New Jersey counties.
These reviews are from our Google Business Profile.
FIVE STARS for these guys. They brought the vision of my website for my new plumbing business to life and it's exactly what I wanted it to be. They let me stick to the plumbing and listened to how I envisioned the site to be.
Eric and the team at SiteHike have been incredible to work with over the past few months. From web design and SEO to branding, Eric has helped me with it all, and has done each one really well. As a new business owner, having someone so knowledgeable and hands-on in my corner has made a huge difference. I couldn't recommend SiteHike enough!
SiteHike is, by far, the best website service I've ever used. Eric and his team provide results and analytics for your business that leave you feeling really good about your web presence. Period. You won't regret going with them!
Plain answers to the questions plumbers ask us most often.
Our plans run $347 to $697 a month, published on the pricing page, and there's no build fee. If you want Google Ads, management is part of the Booked plan, and the ad spend goes to Google on top. You can compare the yearly total to what a season of bought leads costs you and decide based on the numbers.
One website is usually the better choice. Your reviews, your Google listing and the links pointing to your site all build up in one place, and a customer who calls you about a water heater can find your AC service on the same site. What matters is that each trade has its own pages, so Google can rank you for both.
Not yet. We built Pelican Plumbing's website, and the review above is from that owner. An HVAC site uses the same structure: a page for each service, pages for your towns and a Google listing that's kept current. We'd rather say that plainly than show you someone else's HVAC site.
Choose the trade you want the most calls for. A shop that mostly does plumbing would choose Plumber and add HVAC contractor as an additional category, and a heating and cooling shop would do the reverse. Our guide to choosing Google Business Profile categories explains how categories affect where you show up.
On the Booked plan, yes. Ads can make sense early on for urgent work like no heat and burst pipe calls. In a smaller service area, a clean listing and a good map pack position often bring in those calls without paid spend, so we look at that first and add ads only where the numbers support it.
After twelve months of service the website is yours to keep. Your domain and your Google Business Profile are yours from day one, so you're never locked out of your own business. We'd rather keep you as a client because the results are good than because a contract requires it.
More trade playbooks: electrician SEO, HVAC SEO, landscaping SEO, painter SEO, roofing SEO, pressure washing marketing and window cleaning marketing. We also have pages for pest control, moving companies, garage door companies, remodeling contractors, tree services and construction companies. The general approach is covered on SEO for contractors.
This page is for shops that do both trades. If you only do one, see SEO for plumbers or SEO for HVAC companies.
Try it yourself first. Search for emergency plumber and then for furnace repair from a town ten minutes from your shop, and see whether your company shows up in the map results for each one. If it doesn't, that's the gap the free audit measures across every town you serve, along with what your Google listing is missing and what we'd fix first. The report is yours to keep either way.