We built the Jeff Feagles Home Team site in Ridgewood, New Jersey: 34 pages, 17 of them for the towns the team sells in. Its average Google position went from 25.0 in May 2026 to 10.3 in August. Websites, local SEO and Google Business Profile work for real estate, with a monthly map check and a count of the leads it produced.
Most of our clients are contractors, and we say so. Real estate is a smaller part of the list, but the work is live, it is measured, and the same three things decide who gets the call: the map pack, real town pages, and reviews that keep coming.
A family run real estate team serving Ridgewood and Bergen County. We moved them off an older site onto Webflow with 34 pages, a page for each of 17 towns, and a listings feed that did not go dark during the switch.
Property management, home maintenance and real estate readiness under one company. Three different buyers, a landlord, a homeowner and a listing agent, each get their own path through a six page Webflow site.
Being nearby helps the conversation and does nothing for the rankings. What matters is whether the towns you farm have real pages behind them and whether your profile is set up for the searches buyers and sellers run there.
Zillow, Realtor.com and Redfin will outrank you for "homes for sale in Ridgewood" and there is no honest way around that. The searches you can win are the agent and team searches: "real estate agent in Ridgewood", "sell my house in Wyckoff", and the town guides buyers read before they pick a name.
When someone searches for a realtor in their town, Google shows three profiles above everything else. Categories, reviews, photos and a service area that matches the towns you actually work in decide whether you are one of them.
A page for every town with the name swapped in is a pattern Google has been demoting for years. Each town page needs the neighborhoods, the price ranges, the schools and commute, and the homes you have sold there, written as if you were driving a buyer around.
Primary category, service area, services, photos, posts and questions. This is where the fastest movement is for almost every agent we audit, and it is almost always the thing nobody has touched since setup.
Only the towns where you list and sell, each with a real page about the market there rather than a template with the name swapped. That is what got the Feagles team from position 25 to 10.
A request after every closing rather than whenever someone remembers. Volume and recency both count, and this is the lever most agents leave alone because asking feels awkward.
The same search run from dozens of points across your farm area so you can see, town by town, where you show up and where you vanish. We count the calls and form fills alongside it.
Yes. We build around whatever feed your MLS and brokerage allow, and we plan the switch so listings and contact paths never go dark. That was the first thing the Feagles team needed, and it is usually the first thing every agent asks.
Both. A solo agent farming three towns and a team covering a county need the same three things. The difference is how many town pages make sense, and we will tell you where to stop.
We will not, inside your farm area. That rule matters most in tight markets like Bergen County, and we hold to it everywhere.
Plans are $247, $347 and $597 a month with no build fee. Hosting is $300 a year billed by Webflow directly. Everything is published on the pricing page rather than quoted per client.
Google Business Profile work often shows in four to six weeks. Ranking gains across a farm area usually take three to six months and keep compounding after that. The Feagles team's position improved over four months.
See the full case study on the Jeff Feagles Home Team. Our home market is New Jersey SEO, and the website side is on small business web design.
Get on the phone with us and we will run the searches your buyers and sellers run, from the towns you farm, while you are on the call. Most agents have never seen that view of their own business.