We built the Jeff Feagles Home Team site in Ridgewood, New Jersey: 49 pages, 17 of them for the towns the team sells in. Its average Google position went from 25.0 in May 2026 to 11.4 in August. We're a real estate marketing agency that handles website design, local SEO and Google Business Profile work for realtors, with a monthly map check and a count of the leads produced.
Most of our clients are contractors. Real estate is a smaller part of our client list, but the work is live and measured, and the same three things decide who gets the call: the map pack, real town pages, and a steady flow of reviews.
A family run real estate team serving Ridgewood and Bergen County. We moved them off an older site onto Webflow with 49 pages, a page for each of 17 towns, and a listings feed that didn't go dark during the switch.
Being located near our office makes meetings easier, but it has no effect on rankings. What matters is whether the towns you farm have real pages behind them and whether your profile is set up for the searches buyers and sellers run there.
Zillow, Realtor.com and Redfin will outrank you for "homes for sale in Ridgewood", and there's no realistic way around that. The searches you can win are the agent and team searches: "real estate agent in Ridgewood", "sell my house in Wyckoff", and the town guides buyers read before they choose an agent.
When someone searches for a realtor in their town, Google shows three profiles above everything else. Categories, reviews, photos and a service area that matches the towns you work in decide whether you're one of them.
A page for every town with only the name swapped in is a pattern Google has been demoting for years. Each town page needs the neighborhoods, the price ranges, the schools and commute, and the homes you have sold there, written with real local knowledge.
We handle the primary category, service area, services, photos and questions. This is where the fastest gains come from for almost every agent we audit, and it's usually the part nobody has touched since setup.
We build pages only for the towns where you list and sell, and each one describes that specific market in detail. This is the work that moved the Feagles team from position 25 to 10.
A review request goes out after every closing, on a schedule. Volume and recency both count, and this is the area most agents neglect because asking feels awkward.
The same search is run from dozens of points across your farm area so you can see, town by town, where you show up and where you do not. We count the calls and form fills alongside it.
Yes. We build around whatever feed your MLS and brokerage allow, and we plan the switch so listings and contact paths never go dark. That was the first thing the Feagles team needed, and it's usually the first thing every agent asks.
Both. A solo agent farming three towns and a team covering a county need the same three things. What changes is how many town pages make sense, and we'll tell you where to stop.
No. We won't take on a competing agent inside your farm area. That rule matters most in tight markets like Bergen County, and we apply it everywhere.
Plans are $347, $447 and $697 a month with no build fee. Hosting is $300 a year billed by Webflow directly. Everything is published on the pricing page rather than quoted per client.
Google Business Profile work often shows results in four to six weeks. Ranking gains across a farm area usually take three to six months and keep building after that. The Feagles team's position improved over four months.
See the full case study on the Jeff Feagles Home Team. Our home market is New Jersey SEO, the website side is on small business web design, and the ranking work is covered on our local SEO services page.
Get on the phone with us and we'll run the searches your buyers and sellers run, from the towns you farm, while you're on the call. Most agents have never seen that view of their own business.
