Real estate

Real estate SEO for agents and teams who want leads from Google as well as the portals

We built the Jeff Feagles Home Team site in Ridgewood, New Jersey: 49 pages, 17 of them for the towns the team sells in. Its average Google position went from 25.0 in May 2026 to 11.4 in August. We're a real estate marketing agency that handles website design, local SEO and Google Business Profile work for realtors, with a monthly map check and a count of the leads produced.

Gray shingle house with a white wraparound porch and a green front lawn
Who we build for

Real estate work we have done

Most of our clients are contractors. Real estate is a smaller part of our client list, but the work is live and measured, and the same three things decide who gets the call: the map pack, real town pages, and a steady flow of reviews.

Jeff Feagles Home Team

A family run real estate team serving Ridgewood and Bergen County. We moved them off an older site onto Webflow with 49 pages, a page for each of 17 towns, and a listings feed that didn't go dark during the switch.

Agents anywhere in the country

Being located near our office makes meetings easier, but it has no effect on rankings. What matters is whether the towns you farm have real pages behind them and whether your profile is set up for the searches buyers and sellers run there.

What's different here

How agents get found on Google

The portals own the listing searches

Zillow, Realtor.com and Redfin will outrank you for "homes for sale in Ridgewood", and there's no realistic way around that. The searches you can win are the agent and team searches: "real estate agent in Ridgewood", "sell my house in Wyckoff", and the town guides buyers read before they choose an agent.

The map pack is where agents get picked

When someone searches for a realtor in their town, Google shows three profiles above everything else. Categories, reviews, photos and a service area that matches the towns you work in decide whether you're one of them.

What goes on a town page

A page for every town with only the name swapped in is a pattern Google has been demoting for years. Each town page needs the neighborhoods, the price ranges, the schools and commute, and the homes you have sold there, written with real local knowledge.

The work

What SEO for realtors includes

Your Google Business Profile, set up and kept current

We handle the primary category, service area, services and photos, and on the Ranked and Booked plans we keep them current. This is where the fastest gains come from for almost every agent we audit.

Pages for the towns you farm

We build pages only for the towns where you list and sell, and each one describes that specific market in detail. This is the work that moved the Feagles team's average position from 25.0 to 11.4.

Reviews arriving steadily

On the Ranked and Booked plans, a review request goes out after every closing, on a schedule. Volume and recency both count.

A map check and a lead count every month

The same search is run from dozens of points across your farm area so you can see, town by town, where you show up and where you do not. We count the calls and form fills alongside it.

Questions

What agents ask before they start

Can I keep my IDX or listings feed?

Yes. We build around whatever feed your MLS and brokerage allow, and we plan the switch so listings and contact paths never go dark. That was the first thing the Feagles team needed, and it's usually the first thing every agent asks.

Do you work with individual agents or only teams?

Both. A solo agent farming three towns and a team covering a county need the same three things. What changes is how many town pages make sense, and we'll tell you where to stop.

Will you take on a competing agent in my towns?

We work with more than one company in some trades and areas. If we already work with someone in your towns, we'll tell you before you sign up.

What does it cost?

Plans are $347, $447 and $697 a month with no build fee. Hosting is about $300 a year billed by Webflow directly. If you only want your Google listing managed, the Listed plan is $197 a month, month to month, with no website. All pricing is published on the pricing page.

How long before I see movement?

Google Business Profile work often shows results in four to six weeks. Ranking gains across a farm area usually take three to six months and keep building after that. The Feagles team's position improved over four months.

See the full case study on the Jeff Feagles Home Team. Our home market is New Jersey SEO, the website side is on small business web design, and the ranking work is covered on our local SEO services page.

See where you rank across your towns

Get on the phone with us and we'll run the searches your buyers and sellers run, from the towns you farm, while you're on the call.