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Jeff Feagles Home Team
Case Study

Jeff Feagles Home Team

Family run real estate team serving Ridgewood and Bergen County, New Jersey.

https://jefffeagleshometeam.com
Jeff Feagles Home Team
Client
Jeff Feagles Home Team
Industry
Based in
Ridgewood and Bergen County, NJ
Build
Webflow
34 pages
Year
The build at a glance
34
Pages live
17
Service area pages
25.0 to 10.3
Average Google position, May to August 2026
The challenge

What was in the way

The team was running on an older site, and moving off it cleanly was the first hurdle, since a real estate team cannot afford a gap in listings or contact paths mid-switch. Buyers and sellers also want opposite things from the same website. Someone browsing homes in Ridgewood and someone weighing whether to list want different pages, different proof and a different call to action. In May 2026 the site averaged position 25 in Google on 382 monthly impressions.

The approach

How we built it

We built a 20 page site with the navigation split into For Buyers and For Sellers, each carrying its own featured properties, home search, valuation and past transaction paths. Six town pages cover Ridgewood, Wyckoff, Ho-Ho-Kus, Franklin Lakes, Glen Rock and Saddle River under a towns hub, alongside Meet the Team, Testimonials, FAQ, a blog and contact. The home valuation request runs as the primary call to action in the announcement bar, the nav and the hero, because a valuation is the lowest friction way for a seller to start a conversation.

What we built

The site we designed and shipped

A 20 page real estate site for a family run team affiliated with Keller Williams Village Square Realty in Ridgewood, serving Bergen County and northern New Jersey.

  • Two separate audience paths in the nav. For Buyers holds featured properties, home search and past transactions. For Sellers holds list with us, get home value and past transactions
  • Six town pages for Ridgewood, Wyckoff, Ho-Ho-Kus, Franklin Lakes, Glen Rock and Saddle River, plus a towns hub
  • Meet the Team, Testimonials, FAQ, a blog and a contact page

The home valuation request is the primary call to action across the site, in the announcement bar, the nav and the hero, because a valuation is the lowest friction way for a seller to start a conversation.

Page architecture
34 pages
Services
Service areas
allendale-nj, franklin-lakes-nj, glen-rock-nj, hillsdale-nj, ho-ho-kus-nj, mahwah-nj, midland-park-nj, montvale-nj, oakland-nj, park-ridge-nj, ramsey-nj, ridgewood-nj, saddle-river-nj, upper-saddle-river-nj, waldwick-nj, woodcliff-lake-nj, wyckoff-nj
Company & proof
home, contact, faq, privacy-policy, real-estate-search, terms-of-service
The result

What changed

Average Google position improved from 25.0 in May 2026 to 10.3 in August. Clicks climbed from 27 in May to 151 in July, with impressions going from 382 to 3,048 across the same stretch. Jeff's agent page now sits around position 4 on 2,229 impressions, and the homepage converts its own name searches at a 44% click rate. The town pages and the blog are indexed and picking up long tail volume, with one Bergen County post ranking on 219 keywords.

Average Google position, May to August 2026
25.0 to 10.3

Monthly clicks, July 2026 (up from 27 in May)
151

Monthly impressions, July 2026
3,048

We had an excellent experience working with the team at SiteHike, especially David and Eric. They did a fantastic job building our real estate team's new website and made the transition from our old site completely stress-free.

ZF
Zach Feagles
The build in detail

Screens

More work

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