Restaurants

Restaurant website design and local SEO

We built the Stampede Barbecue site in Mohnton, Pennsylvania: a Texas barbecue restaurant and brewery, a food truck with its own menu, hours and phone number, catering, gift cards and a live music calendar, on one 35 page site. We provide websites, local SEO and Google Business Profile work for restaurants, with a monthly count of the calls and form fills produced.

Restaurant dining room with round tables, teal chairs and orange pendant lamps
Who we build for

Restaurant work we have done

Most of our clients are contractors. Restaurants are a smaller part of our client list, but the work is live and measured, and the same things decide who gets picked: the map pack, a menu people can read on a phone, and a steady flow of reviews.

Stampede Barbecue

Grew from roadside stands in 2012 into a restaurant and wood fired brewery on Morgantown Road, plus a food truck in Glenmoore. Two kitchens, two schedules, catering, gift cards and a music calendar all live on one site that the owners update themselves.

Food trucks and second locations

A truck or a second location needs its own hours, menu and phone number on the site and its own Google Business Profile. We set up both so each one shows up on the map for its own town.

Restaurants anywhere in the country

Being located near our office makes meetings easier, but it has no effect on rankings. What matters is whether your menu, hours and photos are current everywhere Google looks, and whether your listing is set up for the searches people run when they're hungry.

What's different here

How diners find a restaurant on Google

Almost every restaurant search happens on a phone, close to the restaurant

Someone searching for barbecue at 6 pm is looking at the map and picking from what it shows. Categories, photos, hours, reviews and the menu on your Google Business Profile decide whether you're one of the three places they see.

The menu has to be readable, and it has to be current

A PDF menu that's hard to read on a phone loses people. We build the menu as a page, keep it in sync with the profile, and make it something the owner can update the same day a price changes.

Catering, events and gift cards need their own pages

Searches for catering, events and gift cards are different from dinner searches, so each one needs its own page. A catering page that ranks in your town can bring in catering work on its own.

The work

What the local SEO work includes

Your Google Business Profile, set up and kept current

We handle the categories, hours, menu and photos, and on the Ranked and Booked plans we keep them current. This is where the fastest gains come from for almost every restaurant we audit.

A site built around how people order

Menu, hours, reservations, online ordering, catering, events and gift cards each get a real page with a clear next step, and the phone number is reachable from anywhere on the page.

Reviews arriving steadily

On the Ranked and Booked plans, a review request goes out after the meal, on a schedule. Volume and recency both count on Google, and they affect whether someone picks you or the restaurant listed above you.

Map rankings around your restaurant each month

The same search is run from dozens of points around your restaurant so you can see where you show up and where you do not. We count the calls and form fills alongside it.

Questions

What restaurant owners ask first

Can you connect online ordering and reservations?

Yes. We link or embed whatever ordering and reservation system you already use, so orders and bookings keep going where they go now. We don't replace your point of sale.

Can I update the menu myself?

Yes. The menu lives in the site's content system, so changing a price or adding a special takes a minute. On the Ranked and Booked plans, you can also text us the change and we'll make it for you.

Will you take on a competing restaurant in my town?

We work with more than one company in some trades and areas. If we already work with someone in your towns, we'll tell you before you sign up.

What does it cost?

Plans are $347, $447 and $697 a month with no build fee. Hosting is about $300 a year billed by Webflow directly. If you only want your Google listing managed, the Listed plan is $197 a month, month to month, with no website. All pricing is published on the pricing page.

How long before I see movement?

Google Business Profile work often shows results in four to six weeks. Ranking gains across an area usually take three to six months and keep building after that.

See the full case study on Stampede Barbecue. Other local businesses should start with small business web design, and the platform we build on is Webflow. The Google Maps side of the work is covered on our local SEO services page.

See where your restaurant shows up on the map

Get on the phone with us and we'll run the searches your customers run, from around your restaurant, while you're on the call.