Case Study
Stampede Barbecue
Texas barbecue restaurant and wood fired brewery with catering, events and gift cards.
https://stampedebbq.com
Texas barbecue restaurant and wood fired brewery with catering, events and gift cards.
Stampede grew out of roadside stands starting in 2012 into a Texas barbecue restaurant and wood fired brewery on Morgantown Road in Mohnton, plus a separate food truck in Glenmoore with its own menu, phone number and hours. Two kitchens, two schedules, catering, gift cards and a live music calendar all had to live on one site without anyone getting sent to the wrong address. The event lineup changes constantly, so the calendar could never go stale.
We split the menus so the restaurant and bar menu and the food truck menu each sit on their own page with the right address, phone and hours attached. Catering has a dedicated page with the shop's stated 48 hour response time, and Heat & Eat covers reheating instructions for barbecue people take home. The events section carries every square dance, gypsy jazz night and folk show as its own dated page, backed by a Perform at Stampede page for musicians pitching a slot. Our Story, contact, gift cards and a team member application finish the build.
Someone looking for the restaurant, the food truck, a catering quote or the next square dance lands on a page built for that one question. Musicians have a form for pitching a date and job seekers have one for applying, so both go to the right place on their own. Both menus and the event calendar are structured page by page, which keeps them straightforward to update as things change.
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