Your Google listing takes more calls than your website does. These are the five fixes that take an afternoon and keep paying afterward.
For most home service businesses, the Google Business Profile takes more calls than the website does. It is also the thing owners set up once in 2019 and never open again.
Here is what is worth an afternoon.
The primary category does more work than anything else on the listing. It should name the service you most want to be called for, not the broadest label you could find. Add the secondary categories that genuinely apply and leave the rest alone. A pile of loosely related categories does not help you.
List the towns you actually work in and are willing to drive to. Not the whole state. A service area stretched far past where you take jobs makes the listing less relevant everywhere, including at home.
Job photos beat stock photos and recent photos beat old ones. Post a few every month straight from the truck. Before and after shots from real jobs do more for a homeowner deciding between two companies than any line of copy on the profile.
Most profiles have three services filled in and forty left empty. Every service you offer should be listed with a short description in your own words. It is free space to say exactly what you do, and it feeds the searches you can appear for.
You can ask and answer your own questions on your listing, and you should. Take the five things customers ask on every call, put them there, and answer them plainly. Pricing ranges, scheduling, whether you are insured, how long a job takes.
Post once a week, even briefly. Reply to every review. Add photos monthly. None of it is complicated, and it is the difference between a listing that looks maintained and one that looks abandoned.
Start with a free audit of your site and your Google listing. No cost, no obligation.