Team

Eric Koenig

Co-Founder, Creative

About

Eric is a co-founder of SiteHike, a New Jersey web design and local SEO shop that works mostly with exterior cleaning companies and the trades. He has been building websites for small businesses since 2018 and now handles design, Google Business Profile work and local SEO for clients across New Jersey, Connecticut and beyond.

Writing

Posts from this author

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How to get pressure washing jobs, in the order that works

Flyers, business cards, door hangers, ads, SEO. All of it can work, but the order matters. Where pressure washing jobs come from, from the trade we know best.

4 min read

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Pressure washing logos: what works, what to avoid, and what it should cost

Before you spend a dime on a logo, know what it has to do: look sharp at one inch on a truck door and a Google listing. Plus the clichés to skip.

5 min read

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Marketing a painting business without wasting the season

Painting is sold on trust and photos. Where the calls come from, why most estimates go quiet, and the one habit worth more than any ad budget.

4 min read

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Landscaping marketing ideas that fill the route

Maintenance fills the truck, design build pays for it. How to market both sides of a landscaping company without doubling your workload.

4 min read

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Electrician marketing ideas that make the phone ring

Panel swaps, EV chargers and emergency calls are found three different ways. How to show up for each without buying a single shared lead.

4 min read

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Plumbing marketing ideas for shops that hate marketing

You did not get into plumbing to write content. Five moves that produce calls without turning you into a content creator, and the one thing not worth your time.

4 min read

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HVAC marketing ideas that fill the schedule

Most HVAC marketing advice is a list of forty tactics. You need six: the listing, emergency and replacement pages, town pages, reviews, follow up, and one number.

4 min read

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How to get roofing leads without buying them

Bought leads are shared, priced per contact, and stop when you stop paying. Here is the owned version: the map pack, storm pages, and follow up that lasts.

4 min read

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Why you rank first at your shop and nowhere across town

Searching from your own driveway tells you almost nothing. Here is what a rank grid shows instead, and why your visibility falls off a few miles from your door.

5 min read

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Five things worth fixing on your Google Business Profile this week

Your Google listing takes more calls than your website does. These are the five fixes that take an afternoon and keep paying afterward.

4 min read

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What your website has to do in the first three seconds

A homeowner landing on your site is answering three questions fast. If the answers are not visible without scrolling, they are already back on Google.

4 min read