How Angi charges contractors, how many pros get each lead, what happens with bad leads, and how Angi compares with Thumbtack.
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Angi can bring in work, especially for a newer business or a trade where one job pays for a lot of leads. Whether it's worth it for you depends on what your leads cost, how many of them turn into jobs, and whether you're also building marketing you own. This post covers how Angi charges contractors, how its leads work, what happens with bad leads, and how it compares with Thumbtack.
Angi charges per lead. You're charged when a lead is sent to you, whether or not you get the job. Angi says the price of a lead depends on the type of job, your location and how the homeowner asked for quotes. You see your own lead prices after you sign up, because Angi doesn't publish a price list.
There is also an annual membership fee that renews on its own each year. Angi doesn't list the amount publicly. Housecall Pro estimated in 2026 that the membership runs about $300 a year and that most leads cost about $15 to $85. Treat those as rough numbers and ask Angi for the real prices in your trade and area.
You set a monthly budget, but Angi describes it as an estimate rather than a hard limit, so your spending can go over it. Leads are billed weekly. Angi also has a type of request it calls an opportunity, which is billed only when both you and the homeowner accept the connection.
Angi's help pages say a request goes to no more than five pros, although an older help page says up to four. In late 2024 Angi's CEO wrote that starting in 2025, pros would get leads only when the homeowner chose them, and that Angi expected few requests to reach the full five.
On its August 2026 earnings call, Angi said pros were winning about 1 in 6 leads, compared with about 1 in 9 two years earlier. That's Angi's own number. Your results will depend on your trade, your prices and how fast you call.
Angi gives lead credits in a few specific cases:
To qualify, you need to have called the customer within 24 hours and request the credit within 45 days. Angi reviews requests in about five business days. Credits go toward future leads and expire after six months. There's no credit if the customer doesn't answer, hires someone else or was only shopping around.
Angi, HomeAdvisor, Angie's List and Handy are all run by the same company, Angi Inc., which split off from its former parent company, IAC, in March 2025. In 2023 the Federal Trade Commission ordered HomeAdvisor to pay up to $7.2 million to service providers. The FTC said HomeAdvisor had made misleading claims about the quality of its leads and how often they turned into jobs. You can read the details on the FTC's announcement. Angi has changed how its leads work since then, including the homeowner choice change above.
Our post on whether Thumbtack is worth it goes into Thumbtack in more detail.
Track three numbers for a month or two: what you spent on Angi, including the membership, how many jobs you booked from it, and the profit on those jobs. Divide what you spent by the number of booked jobs to get your cost per booked job. If that's well below the profit on an average job, Angi is paying for itself.
If it isn't, call every lead within a few minutes, narrow the job types and ZIP codes you accept, and request credits for every lead that qualifies. Calling within 24 hours is also a condition for getting a credit, so speed helps twice.
Yes. Angi is a real, publicly traded company, and it also runs HomeAdvisor and Angie's List. Whether it's a good deal for your business depends on your trade, your area, what your leads cost and how quickly you call them back.
Angi doesn't publish a price list. Lead prices depend on the type of job, your location and how the homeowner asked for quotes, and you see your own prices after you sign up. Angi also charges an annual membership fee that renews on its own. Housecall Pro estimated in 2026 that leads run about $15 to $85 each and the membership about $300 a year.
Yes. Angi charges you when the lead is sent to you, whether or not you win the job. A customer who hires someone else, never answers or was only collecting quotes still costs you the lead fee.
Sometimes. Angi gives credits for a wrong phone number, a job outside your service area, a service you don't offer, a duplicate lead, or a charge while your leads were paused. You need to have called the customer within 24 hours, and credits go toward future leads rather than back to your card.
They're separate brands owned by the same company, Angi Inc., which also runs Angie's List and Handy.
Even when Angi is working, it's worth building the channels you own at the same time. A complete Google Business Profile, a website with a page for each service, and a steady flow of Google reviews bring in calls that aren't shared with other contractors, and they keep working when you stop paying. Many contractors use a lead site while those are getting started and cut back once their own calls pick up.
We compared Angi, Thumbtack and HomeAdvisor with running your own site in SiteHike vs lead generation sites, and our guide to marketing for contractors covers the order we'd set things up in. If you want to see how you show up on Google today, start with a free audit.
Start with a free audit of your site and your Google listing. It costs nothing and you aren't signing up for anything.