Case Study
Heart and Heritage
Premium men’s grooming products, sold online and through barber shops.
https://heartandheritage.com
Premium men’s grooming products, sold online and through barber shops.
Heart and Heritage makes pomades, solid cologne, shampoo and conditioner in small batches, developed by the barbers behind Virile. The line sells through two channels at once, direct to customers online and wholesale into barber shops, and the brand cites press in GQ, Good Morning America and Men's Health. It needed a real store that could carry both channels and hold up next to that press.
We built the store on Shopify around three collections: Premium Pomades, Grooming Products and Solid Cologne. Each pomade is sold on its hold and finish, so Brick, Cream and Glass each read as a distinct choice a customer can make with confidence. A dedicated Wholesale page handles barber shop accounts, and About, FAQ, a reviews page, gift cards from $25 and a first order email offer fill out the rest. Product pages link back to Virile for anyone looking for a chair.
Heart and Heritage sells online with a full cart, multiple payment methods, inventory tracking and free shipping over $50. Customers pick a pomade by hold and finish, and barber shops that want to stock the line have a page of their own to open an account. The store and the barber shops now point at each other in both directions.
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