Nonprofit marketing

Nonprofit marketing for charities and community organizations

We help nonprofits get found by the people they serve, the volunteers they need and the donors who support them. That means a website that explains your mission, local search so people nearby can find your programs, up to $10,000 a month in free Google search ads through Google Ad Grants, and follow-up that keeps you in touch with new volunteers and donors.

What we do

What our nonprofit marketing includes

We focus on the parts of marketing that bring people to your programs and your giving page. Each nonprofit project is quoted after a short call, and we only include what fits your organization.

Website and local SEO

A website with a page for each program and a clear way to give, set up so your organization shows up on Google search and Maps. That includes your Google Business Profile.

Google Ad Grants

Qualifying nonprofits can get up to $10,000 a month in Google search ads at no cost. We help you apply, set up the account and manage it each month.

Follow-up with volunteers and donors

A CRM that collects signups and questions from your website in one place and can send email and text replies, so new volunteers and donors hear back from you.

Where we start

Three things we look at first

A page for each program

People search for a specific program, event or service in their area. Each one needs its own page on your site so Google has something to show them.

A Google listing that matches your site

Your address, hours and programs on Google Maps should match your website. We set up your Google Business Profile so the details people see there are correct.

A reply for every signup

Volunteer signups and questions from the website go into one place, and a follow-up email or text can go out right away, so nobody is left waiting to hear back.

How it works

How we work with nonprofits

A short call

We talk about your programs, who you want to reach and what you have today, including your website and any Google accounts you already use.

A quote for the work you need

Nonprofit projects are quoted separately from our monthly plans for contractors, and the quote only includes the parts that fit your organization.

Build and setup

We build or update the website, set up your Google Business Profile, tracking and CRM, and apply for Google Ad Grants with you if your organization qualifies.

Help after launch

We can manage your Ad Grants account and keep the website current each month, or show your team how to handle routine updates themselves.

Questions

Questions about nonprofit marketing

What does nonprofit marketing cost?

It depends on what your organization needs. The website, Google Ad Grants management and CRM setup are priced separately, and we quote the combination that fits after a short call.

Do we need a new website?

Not always. If your current site works well on a phone, runs on your own domain and explains your programs clearly, we may be able to work with it. We'll tell you on the call if we think it should be rebuilt, and our nonprofit website design page shows what a new build includes.

What is Google Ad Grants?

It's a Google program that gives qualifying nonprofits up to $10,000 a month in search ads at no cost. Your organization needs to be recognized by the IRS as a 501(c)(3). Our Google Ad Grants management page has the details.

Can you help with volunteer and donor follow-up?

Yes. We set up a CRM that collects signups and questions from your website and can send email and text replies. Your team can see every contact in one place.

Do you manage social media?

No. We focus on your website, Google search and Maps, Google Ad Grants and follow-up. If your organization already posts on social media, we'll link those accounts from your website.

Do you work with churches?

Yes. Churches have a few different needs, such as service times and a plan your visit page, and we cover them on our church marketing page.

See the nonprofit and church websites we have built for MEVO, Hope Is Coming and Church at Bergen, or read about nonprofit website design, Google Ad Grants management and our CRM.

Talk to us about marketing your nonprofit

Book a call and tell us about your programs and who you want to reach. We'll look at your website and Google listing with you and tell you what we would do first.