Case Study
Trapani Electric
Licensed residential and commercial electrician across five northern New Jersey counties.
https://trapanielectric.com
Licensed residential and commercial electrician across five northern New Jersey counties.
Erik Trapani is licensed and takes work across five northern New Jersey counties, and Google was not reflecting anything close to that range. A grid scan on June 30, 2026 came back with the business unranked on all four core terms being tracked, including "electrician near me" and "emergency electrician near me". Search Console counted 93 impressions in April at an average position near 50. Electrical work also covers a lot of separate jobs across a wide radius, so the site had to hold the full job list and the geography at the same time.
We built a 52 page site, the largest build in the portfolio. Ten residential service pages cover panel upgrades, rewiring, EV chargers, generators, lighting and the rest, with six commercial pages handling office, retail and restaurant work on their own. Five county pages and 24 town pages carry the service area, so a homeowner in Montville and a facility manager in Bergen County each land somewhere written for them. Google Business Profile work ran alongside the build.
A 52 page site for a licensed electrician in Morris County, and the largest build in this portfolio. Electrical work has more distinct jobs and a wider service radius than most trades, so the structure had to hold both.
Residential and commercial live in separate nav menus with their own service lists, so a homeowner and a facilities manager never have to read past each other's work.
Search impressions went from 93 in April 2026 to 5,344 in August, and clicks went from 2 to 17 over the same stretch. In the map pack the business moved from unranked across the entire grid on June 30 to an average rank of 13.3 on "electrician near me" and 13.5 on "emergency electrician near me" by August 17. The generator installation page on its own pulled 2,207 impressions across 98 keywords, which is exactly the job specific traffic the deep page count was built to catch.
Eric and the team at SiteHike have been incredible to work with over the past few months. From web design and SEO to branding, Eric has helped me with it all — and has done each one really well. As a new business owner, having someone so knowledgeable and hands-on in my corner has made a huge difference. I couldn't recommend SiteHike enough!
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