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Get named when people ask ChatGPT or Google AI who to hire.
More people now ask ChatGPT, Gemini or Google's AI who they should call for a job, and the AI answers with a short list of two or three businesses. It builds that list from what it can read about each company online, and the place it reads the most is the company's own website.
An AI tool can only repeat what it finds. If your website has a page for each service and each town you work in, with your methods, your prices and your phone number written out clearly, the AI has something to quote. If your site is a single page, or you only have a Facebook page, the AI has to rely on directory listings and what other sites say about you, and those are often out of date.
Your Google listing and your reviews still count. The AI checks them against your website, so it helps when all three say the same thing.
On October 19, 2026 we asked ChatGPT, "Who is the best pressure washing company near Pomfret, CT?" It named Applewood Exterior Cleaning first and linked to two pages on the website we built for them. In that same answer, the other two companies were described from a Thumbtack profile and a Google Maps entry.
We then asked a second way: "I need my house soft washed in Pomfret Connecticut, who do you recommend?" ChatGPT named Applewood first again, and it quoted their starting prices straight from the Pomfret house washing page we built.
AI answers change from day to day, so we treat any single answer as an example and watch the pattern over several months.
We ask ChatGPT, Gemini and Google's AI the questions your customers ask, and we write down who gets named, which websites get linked, and anything they get wrong about your services or your area.
We build out the service and town pages on your site, add the behind-the-scenes code that tells AI tools what you do and where you do it, and make your name, address and phone number match everywhere they show up online.
We ask the same questions each month so you can see whether your name comes up more often, and we fix whatever is feeding them wrong details.
AEO stands for answer engine optimization. It's the name for this work, making sure tools like ChatGPT and Google's AI can find your business and describe it correctly. You'll also see it called GEO or AI SEO, and they all mean about the same thing. Webflow, the platform we build our sites on, calls it AEO. Our guide to what AEO is goes into more detail.
You can show up without one, because the AI can pull from your Google listing and from directories. A website gives it much more to go on, like your full list of services, the towns you cover and how you do the work. In the Pomfret example above, ChatGPT described Applewood using prices and details that came from their website.
All of them. AI search visibility is part of every SiteHike plan, so there's nothing extra to add.
Most of this work also helps your regular Google rankings, so it pays off even before AI answers bring in a lot of calls. If AI search grows more slowly than people expect, you'll still have a better website and cleaner listings.
Most of the groundwork is the same, which is why we do them together. The extra part is writing pages so a sentence can be lifted out and used as a direct answer, and making sure every site that mentions you has the same details.
No. Nobody controls what these tools say. What we can do is make sure the information they find about you is accurate, complete and consistent, and track whether your name comes up more often over time.
Each month we ask the questions your customers would ask and write down which businesses get named and which websites get linked. Answers change from one day to the next, so we look at the trend over several months.
No. Google search and the Google map still bring in a large share of calls for home service companies, and the work we do for AI tools helps there too.
We'll review your website, your Google listing and your local rankings, and send you the findings in writing. There's no cost and no obligation.
