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SEO content writing for contractors

Pages and posts that answer what your customers search for.

Overview

Content helps you get found for the questions people search before they're ready to call, such as how much a roof wash costs, whether soft washing is safe for vinyl siding, or how often gutters should be cleaned.

When your site answers those questions well, your company is more likely to be the one they remember when they're ready to hire someone.

How it works

We choose topics from real searches

We look at what people in your service area are searching for and write about those topics, using the same words they use. We don't work from a generic content calendar.

Written to be useful

Each piece is written in plain language with a direct answer in the first paragraph. Content that doesn't help the reader is unlikely to rank or to bring in a call.

Connected to your services

Every post links to the related service page and service area, so each new piece supports the rest of the site.

What you get
  • Keyword research grounded in your actual service area
  • Monthly posts written, edited, and published
  • Service page and city page content
  • Internal linking so pages support each other
  • Refreshes on older posts that are close to ranking
Questions

Common questions

How often do you publish?

Monthly on the Ranked plan, and more often on Booked. The number of posts matters less than whether each one answers something people search for. Four useful posts a year will do more for you than forty thin ones.

Do you use AI to write it?

We use AI tools to speed up the mechanical parts of the work. Every piece is planned around real search data, written to be accurate about your trade, and edited by a person before it's published on your site.

Will anyone read this?

Some readers will, but most of these pages are there for the person searching a specific question late at night. The page answers it, and your company is the name they remember the next morning.

Can I write some myself?

Yes, and it's often the best content on the site because you know the work firsthand. Send us a voice note about a job and we'll turn it into a post.

What happens to posts that never rank?

We update the ones that are close to ranking and leave the ones that aren't. Continuing to work on a page that sits at position 40 isn't a good use of your budget.

More services

Other services

Get started with a free audit

We'll review your website, your Google listing and your local rankings, and send you the findings in writing. There's no cost and no obligation.