Case Study
Phil Ross
Kettlebell coach, martial artist and author, with pages for personal training, self-defense, speaking and books.
https://philross.webflow.io
Kettlebell coach, martial artist and author, with pages for personal training, self-defense, speaking and books.
Master Phil Ross has more than 50 years of experience in martial arts and strength coaching. He holds black belts in Brazilian jiu-jitsu, Lethwei, Taekwondo and Bando, is a Black Belt Hall of Fame inductee, and created the BodyBell Method kettlebell system and the Survival Strong self-defense program. People come to his site for different reasons, such as booking a training session, hiring him to speak or buying one of his books, so the site needed to give each of them a clear place to go.
SiteHike built Phil's earlier Squarespace site, and in October 2026 we rebuilt it on Webflow along with his BodyBell Method site. The homepage points people to his three main programs (the BodyBell Method, Survival Strong and speaking) and to one-on-one virtual personal training. The Speaking page lists the topics he presents and the conferences he has spoken at, with a booking form for event organizers. The Events page shows upcoming and past seminars, the Books page links each of his five books to Amazon, and the Kettlebells page lists prices for every size from 2 to 52 kilograms. His blog page links to the articles he publishes on the BodyBell Method site.
A 13 page Webflow site for a kettlebell coach, martial artist, author and speaker.
Phil's two sites link to each other throughout, so someone reading about him on philross.com can go straight to BodyBell Method certifications, events and articles.
The site is built and running on its staging address ahead of launch.
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