Case Study
Under Pressure House Washing
House and roof washing across Bergen, Morris, Essex and Passaic County, New Jersey.
https://underpressurehw.com
House and roof washing across Bergen, Morris, Essex and Passaic County, New Jersey.
This was Ian Carmichael's first website. Before it he was running a four county operation in northern New Jersey on reputation and word of mouth, with 102 Google reviews at a five star average and no web presence to point any of it at. The map pack showed the same gap: on a 10 mile grid, the profile appeared in 2 of 49 points for "pressure washing" and held 0.00% share of local voice. Commercial buyers looking for HOA work, parking garages or industrial washing had nowhere to land.
We built 36 pages with 20 service pages spanning both sides of the business, residential house washing, roof washing and gutter cleaning alongside HOA cleaning, industrial power washing, parking garage cleaning and tennis court cleaning. Four county pages sit under a service areas hub, and residential and commercial each get their own landing page with its own service list. Portfolio, reviews, about, FAQ, blog and contact fill out the site, and an announcement bar above the navigation gets used seasonally to push holiday light installation.
A 36 page exterior cleaning site for a family and first responder owned company working across Bergen, Morris, Essex and Passaic County in northern New Jersey.
A seasonal announcement bar sits above the nav so holiday light installation can be promoted for a few months a year and switched off again without touching the rest of the site.
From January through August 2026 the site logged 335 clicks on 144,806 impressions, with a March peak of 68 clicks on 25,180 impressions. For a business that had never had a website, that is a real start. Search rankings are still the work in progress on this account, with average Search Console position sitting between 29 and 57 across the period, and map pack visibility is the next piece we are building toward.
Eric at SiteHike helped me create my first website for my Pressure washing business, and it was such a smooth process from start to finish. Great Communication, great listening to what I was looking for in a Site, and a great Product. Highly recommend for businesses large and small.
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