Case Study
Prime Power Wash
Exterior cleaning across northern New Jersey and Orange County, New York.
https://primepowerwashnj.com
Exterior cleaning across northern New Jersey and Orange County, New York.
Prime sells 15 different residential services, from house washing and roof washing through wood restoration, skylight cleaning, boat shrink wrapping and Christmas lighting, plus annual repeat cleaning plans. Most of that was hidden behind a generic services menu, so a homeowner looking for one specific job had to dig for it. In December 2025 the site drew 1,561 impressions and 1 click across the whole month. The territory also crosses a state line into Orange County, New York, and nothing on the site said so.
We built 30 pages. Fifteen residential service pages, two commercial pages for building and heavy equipment cleaning, and five county pages covering Bergen, Morris, Passaic and Sussex in New Jersey plus Orange County in New York. The annual packages got their own page, since repeat plans are how this business smooths out its season. The navigation lists every residential service with a short description so a homeowner can get to the exact job from any page on the site.
A 30 page exterior cleaning site for a New Jersey company working across northern New Jersey and into Orange County, New York.
The nav lists every residential service with a one line description rather than hiding them behind a single services link, so the specific job someone is searching for is visible from any page.
Search Console impressions climbed from 1,561 in December 2025 to 34,041 in July 2026, and clicks went from 1 to a monthly peak of 53 in June. Across the full period the site logged 211 clicks on 125,284 impressions. Map pack visibility has been steady the whole way: nine grid scans between April and August 2026 put average rank between 6.04 and 7.68 on "pressure washing," with the August 24 scan at 6.50 average rank and 28.57% share of local voice on a 10 mile grid. Two things are worth saying straight. Share of local voice has drifted down from 36.73% in April to 28.57% in August, and average Search Console position has held around 24 to 28, which is why impressions have grown much faster than clicks. Both are ranking depth problems and both are the current work.
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