Case Study
Applewood Exterior Cleaning
Exterior cleaning across Connecticut’s Quiet Corner, Rhode Island and Worcester County.
https://applewoodexterior.com
Exterior cleaning across Connecticut’s Quiet Corner, Rhode Island and Worcester County.
A two person crew selling sixteen services across three states. The hard part was never the washing.
Northeast Connecticut, Worcester County and most of Rhode Island is a service area far bigger than one town, and customers search by their own town rather than by region. House washing, roof cleaning, paver sealing and Christmas light installation are different jobs with different buyers. Homeowners and commercial property managers judge the same company on different signals. Stack all of that onto one homepage and it ranks for none of it.
Cover the whole map without building a page for every town, and give each service enough room to rank on its own.
Sixteen services divided into residential and commercial, each on its own page with its own copy, process and pricing frame. Twelve county pages under a single service areas hub, with town pages underneath for the places people actually search from.
The homepage opens on the two people who show up to the job and names the two step washing system in the first screen. For a local crew competing against franchises, the differentiator is that a customer knows exactly who is arriving.
Service and county pages are built to support the Google Business Profile rather than compete with it, so ranking gains compound in the map pack where exterior cleaning work is actually won.
Every page routes to a free quote. No competing offers, no newsletter, no chat widget stealing the click. The contact page exists to take the job, not to explain the company.
A 135 page exterior cleaning site for a two person crew working out of Pomfret in Connecticut's Quiet Corner, covering northeast Connecticut, Worcester County in Massachusetts and most of Rhode Island.
The homepage leads with the two owners rather than the equipment, names the two step washing system in the first screen, and repeats the same free quote call to action in the nav, the hero and the closing band.
Applewood now holds close to eighty percent of the local search visibility in its market and sits inside the top three on average for the terms it targets.
Of all local search visibility available for exterior cleaning in Applewood's service area, they hold just under four fifths of it.
Averaged across tracked keywords and locations, Applewood lands between second and third place, inside the map pack where exterior cleaning work is won.
Northeast Connecticut, Worcester County in Massachusetts and most of Rhode Island, covered by 12 county pages rather than dozens of thin town pages.
Start with a free audit of your website, your Google listing, and your local rankings. It is free, with no strings attached.
