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Integrative Acupuncture Center

Case Study

Integrative Acupuncture Center

Acupuncture and Chinese medicine practice in Ridgewood, New Jersey, with service, condition and town pages.

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https://www.acupunctureyes.com

Client

Integrative Acupuncture Center

Industry

Health & fitness

Based in

Ridgewood, NJ

Build

Webflow

The build at a glance

199

Pages live

9

Service pages

13

Condition pages

The challenge

What was in the way

Joshua Goldstein is a licensed acupuncturist and Chinese herbalist, and his practice on West Ridgewood Avenue in Ridgewood, New Jersey, has been open since 2002. His old Squarespace site had years of articles, but the online booking calendar sat on a single page that was hard to find, only 6 of the 31 main pages had a search description, and the homepage scored 28 for mobile speed in an October 2026 test. Joshua wanted his wording kept largely as it was, and he wanted more people in the towns around Ridgewood to find the practice.

The approach

How we built it

We rebuilt the site on Webflow and kept Joshua's wording close to what he had. Each service has its own page, from acupuncture and cupping to microneedling and pregnancy acupuncture, and 13 condition pages cover what patients most often come in for, such as back pain, migraines, insomnia and fertility. Twelve town pages cover Ridgewood and the nearby Bergen County towns. The Request an Appointment button sits in the header of every page and in a bar along the bottom of the screen on phones, and the free eBook form adds new subscribers to his AWeber newsletter list.

What we built

The site we designed and shipped

A 199 page Webflow site for an acupuncture and Chinese medicine practice in Ridgewood, New Jersey.

9 service pages for acupuncture, cupping, gua sha, Chinese herbal medicine, microneedling, dry needling, ear seeds, facial acupuncture and pregnancy acupuncture
13 condition pages, including anxiety and depression, back and hip pain, fertility and IVF, headaches and migraines, insomnia, menopause and TMJ
12 town pages, including Ridgewood, Fair Lawn, Glen Rock, Ho-Ho-Kus, Paramus and Wyckoff
Your First Visit, Meet Joshua, Reviews, Cost and Insurance, FAQ and Contact pages
A blog with 104 articles, a video library with 44 videos and a free eBook signup

Each condition page links to related articles from Joshua's blog, so someone reading about migraines can go straight to what he has written on headaches.

Page architecture

Services

Acupuncture, cupping, gua sha, Chinese herbal medicine, microneedling, dry needling, ear seeds, facial acupuncture, pregnancy acupuncture. 13 condition pages: anxiety and depression, arthritis and joint pain, back and hip pain, fertility and IVF, headaches and migraines, IBS and digestive health, insomnia and sleep, menopause, menstrual disorders and PMS, neck and shoulder pain, seasonal allergies, stress and burnout, TMJ and jaw pain

Service areas

12 town pages: Fair Lawn, Glen Rock, Hackensack, Hawthorne, Hillsdale, Ho-Ho-Kus, Paramus, Ramsey, Ridgewood, Washington Township, Westwood and Wyckoff

Company & proof

Home, services, conditions we treat, your first visit, Meet Joshua, reviews, cost and insurance, FAQ, blog with 104 articles, video library, free eBook, contact

The build in detail

The finished site

The result

What changed

The new site went live on acupunctureyes.com in November 2026. Patients can now request an appointment from any page, and every service, condition and nearby town has a page of its own.

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