Case Study
Dual Educational Resources
Dual language and bilingual program consulting for school districts.
https://dualeducationalresources.com
Dual language and bilingual program consulting for school districts.
Elizabeth Willaum has more than fifty years in bilingual and biliteracy education and is a recognized name in dual language immersion. Her practice sells to superintendents, central office leadership and program directors, an audience that reads credentials and track record closely before a contract gets signed. The site had to carry that weight and make a consultation easy to book.
Nine pages, organized the way districts actually buy. Educational Services and Professional Learning split the offering into the two things a district contracts for. Our Impact holds the track record a district asks about before signing, About Us is built around Elizabeth's credentials, and an FAQ handles what comes up before a first call. Copy leads with research grounding and implementation, and Schedule a Consultation is the primary call to action on every page.
A nine page site for an educational consulting firm that partners with school districts on dual language immersion, bilingual and second language programs.
The audience here is a superintendent or a program director rather than a consumer, so the copy leads with research grounding and implementation, and the primary call to action is scheduling a consultation rather than a quote.
DER has a site that a superintendent can be pointed to directly. The credentials, the program design work and the impact record sit where a decision maker looks for them, and booking a consultation is one click from anywhere. Elizabeth's public review says she is pleased with the site and grateful for the continued support.
David & Eric are consummate professionals..efficient..patient..& conscientious..I am super pleased with the DER website & I am grateful for their expertise & continued support!
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