Case Study
Duncan Power Washing
Soft washing and commercial power washing across five New Jersey counties.
https://duncanpowerwashing.com
Soft washing and commercial power washing across five New Jersey counties.
The reputation was already there: 491 Google reviews at a five star average. The website was the part that had fallen behind. Residential and commercial work sat mixed together, and soft washing was buried inside pressure washing even though the two get priced and sold differently and customers search for them separately. On a 10 mile grid around Wayne, the profile turned up in 23 of 49 map points for "pressure washing," which means roughly half the service area could not see them.
We rebuilt the site at 28 pages and split the two divisions properly. Ten residential service pages cover house soft washing, roof soft washing, pressure washing, concrete, pavers, gutter cleaning, gutter brightening, window cleaning and holiday lighting. Seven commercial pages handle building and warehouse cleaning, industrial power washing, municipality work, parking garages, solar panels and tennis courts. Five county pages for Bergen, Essex, Morris, Passaic and Sussex give each territory its own landing point, with reviews, about, contact and FAQ rounding it out.
A 28 page power washing and soft washing site for a New Jersey company with a real commercial side, built so the two halves of the business each get their own path.
Soft washing is named as a distinct service rather than folded into pressure washing, because the two are priced and sold differently and customers search for them separately.
From April through August 2026 the site brought in 441 clicks on 75,014 impressions, peaking in June at 134 clicks and 27,708 impressions. Between June and August, 38 queries held an average position in the top 3 with at least 10 impressions, and a good share of those are the town level searches the county and service pages were built for, like "house power washing passaic county nj" and "power washing franklin lakes nj." Map pack results are the slower half of this one. Average rank on "pressure washing" improved from 9.50 in April to 8.91 in July, while share of local voice slipped from 16.33% to 12.24% over the same stretch, so grid coverage is the current focus.
Very convenient to work with! Communication is great. They simplified and optimized my website!! Thank you!!
Start with a free audit of your website, your Google listing, and your local rankings. It is free, with no strings attached.
