Case Study
Duncan Power Washing
Soft washing and commercial power washing across five New Jersey counties.
https://duncanpowerwashing.com
Soft washing and commercial power washing across five New Jersey counties.
Very convenient to work with! Communication is great. They simplified and optimized my website!! Thank you!!
Duncan already had a strong reputation, with close to 500 Google reviews at a five star average, but the website had fallen behind. Residential and commercial work were mixed together, and soft washing was buried inside pressure washing. On a 10 mile grid around Wayne, the profile showed up in 23 of 49 map points for "pressure washing."
We split residential and commercial into separate menus and gave soft washing its own pages, because customers search for it separately and it's priced differently. Five county pages and town pages for the main towns give each part of the service area its own landing page.
A 44 page power washing and soft washing site for a company based in Wayne, New Jersey.
Soft washing has its own pages apart from pressure washing, because the two are priced and sold differently and customers search for them separately.
From April through August 2026 the site brought in 466 clicks on 77,094 impressions, peaking in June at 134 clicks and 27,708 impressions. Between June and August, 38 queries held an average position in the top 3 with at least 10 impressions, and many of those are the town level searches the county and service pages were built for, like "house power washing passaic county nj" and "power washing franklin lakes nj." The map pack is the current focus.
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