Case Study
Extreme Exterior Cleaning
Residential and heavy commercial exterior cleaning in central New Jersey.
https://eecpowerwashing.com
Residential and heavy commercial exterior cleaning in central New Jersey.
Half of what this company does never showed up online. Graffiti removal, gum removal, oil and grease, dumpster pad sanitation, solar farm cleaning, shrink wrapping and asphalt sealcoating are all real revenue lines, and none of them had a page a property manager could land on. The residential side was in the same shape across Union, Somerset, Morris and Middlesex counties. In March 2026 the site averaged position 32.67 in Search Console, which is page three and further back.
We built 35 pages with 21 service pages, and the industrial work got the same treatment as house washing rather than being folded into a line of body copy. County pages cover the four county territory, an industries served section gives commercial buyers a path in, and separate residential and commercial landing pages keep the two audiences from tripping over each other. The homepage carries the client's own numbers on properties cleaned, years in business and review volume, with reviews, about, blog and contact behind it.
A 35 page site for a family owned New Jersey cleaning company that works both sides of the market, weighted toward the commercial and industrial jobs most exterior cleaning sites never mention.
The homepage counts are the client's own figures on properties cleaned, years in business and review volume, kept in one band rather than scattered as claims through the copy.
From March through August 2026 the site logged 429 clicks on 98,801 impressions, with impressions climbing from 11,939 in March to 23,101 in July. Average position improved over that same window from 32.67 to 24.08. Between June and August, 26 queries held an average position in the top 3 with at least 10 impressions, and the commercial terms are in there: "exterior building cleaning," "warehouse exterior cleaning," "commercial pressure washing near me." Map pack numbers back it up. On the August 27, 2026 scans over a 5 mile grid, roof cleaning came in at 5.55 average rank with 57.14% share of local voice and appeared in all 49 grid points, house washing at 5.31 and 44.90%, pressure washing at 6.67 and 38.78%. Gutter cleaning at 8.16% share and snow removal at 0% are the two lines still to fix.
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