Case Study
Generoso Consulting Group
Leadership, customer service and educator training in New Jersey.
https://generosogroup.com
Leadership, customer service and educator training in New Jersey.
Hired this agency a couple of months ago for website design and SEO. They delivered a great website that is starting to place in the first few pages on Google. Could not be happier with this organization!
Generoso Consulting Group sells leadership, customer service and de-escalation training to companies and social-emotional learning programs to schools. Those two audiences read different language and need different proof, so one services list would have made each of them sort through the other's material. In December 2025 the site was getting 379 search impressions a month.
The navigation splits into a business consulting track and an educators track, each with its own programs. A book consultation page serves both tracks, and the blog covers the topics the team's buyers search for.
A 29 page site for a New Jersey corporate training and leadership consultancy.
The two audiences are split at the navigation, so a school administrator and an operations manager each land on material written for them.
Search impressions grew from 379 a month in December 2025 to 3,216 in July 2026, so the site is being surfaced across a far wider set of queries than it was at launch. The two track structure means those impressions land people on pages written for their side of the business. Frank Generoso's own read a couple of months in was that the site was starting to place in the first few pages of Google. Turning that visibility into clicks is the work in front of us.
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