Case Study
Generoso Consulting Group
Leadership, customer service and educator training in New Jersey.
https://generosogroup.com
Leadership, customer service and educator training in New Jersey.
Two audiences with almost no overlap. Generoso Consulting Group sells leadership, customer service and de-escalation training to companies, and social-emotional learning programs to schools. A district administrator evaluating an SEL program and an operations manager booking de-escalation training for a call center read different language and need different proof. Folding both into one services list would have left each audience sorting through the other's material. In December 2025 the site was pulling 79 search impressions a month.
We built a 12 page site split at the navigation into two tracks. The business consulting track holds customer service training, de-escalation and conflict resolution, and leadership training. The educators track holds the educators program and social-emotional learning. A dedicated book consultation page, About Us, a blog and a contact page sit across both. A school administrator and an operations manager each land on material written for their side of the business.
A 12 page site for a New Jersey corporate training and leadership consultancy that sells to two audiences with very little overlap.
The two tracks are split at the nav rather than merged into one services list, so a school administrator and an operations manager each land on material written for them.
Search impressions grew from 79 a month in December 2025 to 3,216 in July 2026, so the site is being surfaced across a far wider set of queries than it was at launch. The two track structure means those impressions land people on pages written for their side of the business. Frank Generoso's own read a couple of months in was that the site was starting to place in the first few pages of Google. Turning that visibility into clicks is the work in front of us.
Hired this agency a couple of months ago for website design and SEO. They delivered a great website that is starting to place in the first few pages on Google. Could not be happier with this organization!
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