Case Study
MC Outdoor Services
Landscaping, pavers and irrigation across four central New Jersey counties.
https://mcoutdoorservicesnj.com
Landscaping, pavers and irrigation across four central New Jersey counties.
Landscaping and hardscape sell to two different buyers. A homeowner pricing a paver patio and a property manager pricing a season of commercial maintenance want different things on the page, and a single blended services list serves both of them badly. The company also covers four New Jersey counties, so the site had to answer the "do you come out this far" question before anyone picks up the phone.
We built a 22 page site. Six service pages handle landscaping, paver installation, patio installation, hardscaping, irrigation and mulching. Four county pages for Union, Somerset, Morris and Middlesex sit under a service areas hub. Residential and commercial each got their own landing page, since the commercial maintenance work is a different sale from a paver patio. Our Work, Reviews, About, FAQ, a blog and a contact page round out the build.
A 22 page site for a landscaping and hardscape company covering Union, Somerset, Morris and Middlesex County in New Jersey.
Hardscape is the higher value work, so it leads the service grid rather than sitting under general landscaping, and the Our Work page carries the finished patios that sell it.
The site is new and still in its first months of indexing. Search Console recorded 281 impressions in July 2026 and 2,643 in August, with the average position moving from 79.7 to 60.2 across that one month. Clicks are still in the low single digits, which is normal for a site this age. The county and service pages are in place and gaining ground as they age.
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