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MC Outdoor Services
Case Study

MC Outdoor Services

Landscaping, pavers and irrigation across four New Jersey counties.

https://mcoutdoorservicesnj.com
MC Outdoor Services
Client
MC Outdoor Services
Industry
Landscapers
Based in
Union, Somerset, Morris and Middlesex County, NJ
Build
Webflow
Year
The build at a glance
84
Pages live
6
Service pages
63
Service area pages
The challenge

What was in the way

MC Outdoor Services sells landscaping maintenance and hardscape projects, which appeal to different buyers. A homeowner pricing a paver patio and a property manager pricing a season of maintenance want different things from the page, and the company covers four New Jersey counties.

The approach

How we built it

Residential and commercial each have their own landing page, and hardscaping leads the service list as the higher value work. Each county has a page with town pages under it, so customers can see that the company works in their town before they call.

What we built

The site we designed and shipped

An 84 page site for a landscaping and hardscape company covering Union, Somerset, Morris and Middlesex County in New Jersey.

  • 6 service pages for landscaping, paver installation, patio installation, hardscaping, irrigation and mulching
  • 4 county pages, 44 town pages and 15 pages that pair a service with a specific town
  • Residential and commercial landing pages
  • Our Work, Reviews, About, FAQ, a blog with 3 articles and a contact page

Hardscaping is the higher value work, so it leads the service list, and the Our Work page carries the finished patios that sell it.

Page architecture
Services
Landscaping, paver installation, patio installation, hardscaping, irrigation, mulching
Service areas
4 county pages: Union, Somerset, Morris and Middlesex. 44 town pages and 15 service by town pages.
Company & proof
Home, residential services, commercial services, service areas, Our Work, Reviews, About, FAQ, blog with 3 articles, contact
The build in detail

The finished site

The result

What changed

The site is new and still in its first months of indexing. Search Console recorded 281 impressions in July 2026 and 4,021 in August, and the average position moved from 79.7 to 56.4 in that one month. August also brought the site its first 5 clicks. The county, town and service pages are indexed and moving up as they age.

Search impressions, August 2026
4,021

Up from 281 in July 2026, the site's first full month in Search Console.

More work

Other sites we've built

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