Case Study
Nicky Blue Power Washing
Owner operated exterior cleaning in Morris and Passaic County, New Jersey.
https://nickybluepowerwashing.com
Owner operated exterior cleaning in Morris and Passaic County, New Jersey.
Nicky Blue had an older website that wasn't bringing in much work and a brand new Google Business Profile with no reviews. An August 3, 2026 grid scan found the business in 1 of 81 map points for "power washing," and it didn't appear at all for "roof cleaning" or "gutter cleaning."
With a new profile and no reviews, the site had to give Google as many clear, relevant pages as possible. Each service has its own page, and the service area covers the towns in Morris and Passaic counties, with pages that pair each service with those towns.
A 149 page exterior cleaning site for an owner operated company based in Pequannock, New Jersey.
Paver re-sanding has its own page because it's a separate job with its own price, and the hero names soft washing as the method so customers know what to expect.
The site is young, and its early gains are in search. Search Console impressions went from 77 in July 2026 to 4,046 in August, and the site picked up 23 clicks in August against 6 in July. Between July 1 and September 1, 16 queries held an average position in the top 10 with at least 5 impressions, and the county pages are already doing the work they were built for. The Morris County page ranks for "vinyl siding cleaning morris county nj" at position 3.2 and "paver cleaning morris county nj" at 4.0. Map pack rankings are the next stage, and they build as the new Google profile collects reviews.
Start with a free audit of your website, your Google listing, and your local rankings. It's free, with no strings attached.
