Case Study
Twigs Paper
Greeting card brand with a page for every card set, built to send shoppers to its Amazon store.
https://www.twigspaper.com
Greeting card brand with a page for every card set, built to send shoppers to its Amazon store.
Twigs Paper has made boxed sets of blank greeting cards on 100% recycled paper since 2017. It is the card brand owned by SiteHike co-founder Eric Koenig, and the sets are sold through its Amazon store, where they have more than 3,000 reviews. The website needed to help people pick a set and figure out what to write inside, and then send them to Amazon to buy.
We built the site on Webflow around the way people usually shop for cards, which is by occasion, by who the card is for, or by what that person loves. Every card set has its own page with photos, set sizes, the price, its Amazon rating and a Buy on Amazon button. Each of the 21 occasion pages has example messages and the sets that fit it. We also added free tools for the writing and mailing side: a Message Finder, email reminders two weeks before a birthday or anniversary, a National Parks checklist and a guide to addressing an envelope.
A 224 page Webflow site for a greeting card brand that sells on Amazon.
Every card set is a CMS item tagged with its occasions, recipients and art themes, and the messages are their own collection, so the shop filters, occasion pages and Message Finder all pull from the same data.
The new site went live in October 2026. Every click on a Buy on Amazon button is tracked in Google Analytics, so we can see which pages and card sets send shoppers to Amazon. We'll add results to this page once there is enough data.
Start with a free audit of your website, your Google listing, and your local rankings. It's free, with no strings attached.
