Case Study
The Stray Hare
Waldwick, New Jersey barber shop, formerly Virile Barber and Shop, in the middle of a rebrand.
https://www.thestrayhare.com
Waldwick, New Jersey barber shop, formerly Virile Barber and Shop, in the middle of a rebrand.
I've been using SiteHike for my small business for the past 3-4 years. David and Eric are beyond helpful and thorough. From SEO improvements to website updates and just overall fresh perspectives from a digital view, they have been an incredible asset for what my business needs.
Adam Ramos owns Virile Barber and Shop in Waldwick, and SiteHike handles the shop's website and SEO. In 2026 Adam renamed the shop The Stray Hare with the same address, barbers and booking page, and the website had to take on the new name without losing customers who still search for Virile.
While we rebuild the full site on Webflow, thestrayhare.com runs a branded page that explains the name change and keeps booking and calling one tap away. The old Virile domain sends visitors to that page, and the new site will have pages for each service, the team, barber recruiting and the name change.
A branded page on Webflow for The Stray Hare with the new logo, a note that the shop was formerly Virile Barber and Shop, a Book an Appointment button, click to call and the shop address. The old virilebarbershop.com domain points to it while the full site is finished.
Customers searching for Virile or The Stray Hare reach the same shop, and online booking stayed open through the change. We'll add the full site to this page once it launches.
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