Case Study
Wake Window Cleaning
Window cleaning and exterior services across Southeast Idaho.
https://wake-windowcleaning.com
Window cleaning and exterior services across Southeast Idaho.
In that part of Idaho the water leaves spots on glass, and "hard water spotting" is what people type into Google when they go looking for help. Wake had no page saying it. The service area runs across seven counties, Bannock, Bonneville, Bingham, Madison, Jefferson, Teton and Franklin, and a single homepage was carrying all of it, even with 72 reviews at a 4.8 average on the Google profile that the site gave no way to build on.
We built 27 pages. Nine service pages lead with window washing and carry house washing, roof washing, pressure washing, deck and fence cleaning, post construction cleaning and holiday lighting behind it. Seven county pages sit under a service areas hub, with town level pages under those for Idaho Falls, Rexburg, Blackfoot, Preston and Ammon. Hard water spotting is named in the announcement bar, in the hero and on the window washing page, because that is the phrase the market uses. Residential and commercial landing pages, portfolio, reviews, about, FAQ, blog and contact round it out.
A 27 page site for a window cleaning company covering Southeast Idaho, built so window work leads and the other exterior services sit behind it rather than competing with it.
The hard water spotting that valley is known for is named in the announcement bar, the hero and the window washing page, because it is the thing local customers search for.
Search Console impressions went from 817 in July 2026 to 7,537 in August, with clicks moving from 9 to 23 over the same two months. Between July 1 and September 1, 18 queries held an average position in the top 10 with at least 5 impressions, and the geographic pages are carrying them: the Bonneville County page ranks at 3.1 for "industrial cleaning bonneville county id," the Jefferson County page ranks for four different window cleaning variants, and the Rexburg and Blackfoot town pages are both showing up. Map pack tracking is still early on this account and the next scan will tell us more.
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