SiteHike vs building it yourself

You pick a template, write the copy, find the photos and set up the forms. The software is cheap and you have full control. What it doesn't give you is a plan for getting found, and it won't tell you when something on the page is costing you calls.

Most owners we meet built a site this way, launched it, and never touched it again. The tools were fine, but the owners ran out of time.

The platforms have improved a lot. Wix and Squarespace both produce something that looks current and works on a phone, and either one will get you online over a weekend for very little money. Where they leave you on your own is the part that decides whether anyone sees the site. A template doesn't know which towns you serve, it won't build a page for each service you sell, and neither platform touches your Google Business Profile, which is where most of your calls are won or lost.

We handle the build, the copy, the Google listing and the ongoing local SEO, and you spend about an hour on it. The site is built around the services you sell and the towns you serve, and we keep working on it after launch.

That hour is a call where you talk about the work: the jobs you want more of, the ones you'd rather stop taking, and which towns are worth the drive. We write the site from that conversation instead of from a template.

After launch we keep working on the site. Pages get added, the Google listing is kept current, and your map rankings are checked on a grid every month so you can see any change for yourself.