The big full service shops that advertise at every trade show, weighed against a small team.
You have seen the booths. Big brand, big client list, a platform with a name, and a salesperson who knows your industry cold. Plenty of home service businesses do well with them.
The trade is not competence. It is attention, and what happens when you are the smallest account on someone's list.
A national agency brings scale. Real ad teams, real data across thousands of accounts in your trade, proprietary software, and a support structure that does not fall over when one person is out.
What comes with the scale is a process. You are assigned an account manager rather than working with the builder, the website usually runs on their platform rather than something you host yourself, and the terms around what you keep at the end vary a lot between companies. Their pricing is quoted per client and is not published, so the only way to know what any of it costs is to ask them directly and get it in writing.
Three people, no account managers, and you talk to the person doing the work from the first call. The site is a Webflow site you can take with you after the initial term, and the domain and Google Business Profile stay in your name the whole way through.
We are not going to pretend we can outspend a national ad team. What we can do is know your business well enough to notice when something is wrong before you have to point it out.
A free audit of your website, your Google listing, and your local rankings. Then decide who you want building it.