The national marketing company that grew out of Yellowbook, compared on price, contract terms and what you keep.
Hibu is one of the biggest names in small business marketing. It started as Yellowbook, took the Hibu name in 2012, and now sells websites, ads, SEO, listings and review tools to local businesses across the country through a platform it calls Hibu One.
Plenty of contractors are happy with Hibu. This page covers how it works, how it compares with a small team like ours, and the questions worth asking before you sign with either of us.
Hibu bundles everything into one platform. A single contract can cover the website, search and social ads, SEO, business listings, review requests, email and text marketing, and a dashboard that reports on all of it. For an owner who wants one vendor for everything, including paid ads, that's a real advantage, and the company has the size to support it.
Pricing is quoted per business. Hibu's pricing page says every plan is customized, that an implementation fee covers onboarding and setup, and that contract terms typically run from 6 to 12 months depending on the services. Its general terms say services continue month to month after the minimum term until someone cancels, and that a domain name Hibu provides for your website is registered to Hibu, with help available if you ask to move it into your name. Before you sign, ask for the twelve month total in writing, and ask what happens to the website, the domain and your Google Business Profile access if you leave.
We're a three person team that builds on Webflow and handles the local SEO, the Google Business Profile and the review requests around the site. You talk to the person doing the work from the first call, and there's no account manager in between.
Our prices are published on the pricing page, and there's no build fee. The domain and the Google Business Profile stay in your name the whole time. Webflow hosting, about $300 a year, is billed to you, and the site is yours to take with you after the initial term.
Swipe the table sideways to see both columns.
| What you get | Hibu | SiteHike |
|---|---|---|
| Price | Quoted per business, plus an implementation fee. Terms typically run 6 to 12 months. | $347 to $997 a month, no build fee, published on the pricing page |
| Build fee | An implementation fee covers onboarding and setup. | No build fee |
| Contract | Usually 6 to 12 months, then month to month | 12 months, then month to month |
| Who owns the website | Ask in writing. A domain Hibu provides is registered to Hibu. | You do after 12 monthly payments. Your domain and Google profile stay in your name. |
| Local SEO and Google Business Profile | Offered in its bundles, along with ads and listings | Local SEO on every plan. Profile setup on Visible, ongoing management on Ranked and Booked |
Details about other companies come from what each one publishes. Check their current terms before you sign.
Hibu bundles the website, search and social ads, SEO, listings, review requests and reporting into one custom quoted contract. SiteHike focuses on the website, the Google Business Profile and local SEO for contractors, with published prices and no build fee.
Hibu says its terms typically run from 6 to 12 months depending on the services, then continue month to month. SiteHike plans run 12 months and then continue month to month, or you can take the site.
Hibu is a good fit if you want one large company to run your website and your search, display and social ads together. SiteHike is a better fit for owners with one to three trucks who mainly want calls from Google.
Get a free audit of your website, your Google listing and your local rankings, then decide who you want building it.