How to ask without feeling weird about it, what to do with the bad one, and why a steady trickle beats a perfect record.
Nearly every owner we work with knows reviews matter and quietly hates asking for them. That discomfort is the whole problem, and a better script does not fix it.
Timing does. Ask while the customer is standing in front of the finished job and still pleased about it, send a direct link before you pull out of the driveway, and give them something specific to write about. Owners who do that get a steady trickle. Owners who email three days later get silence.
The other half of this is the review you did not want. You will get one eventually. What we write about here includes how to answer it, why a calm public reply often sells better than an unbroken run of five stars, and why asking on every completed job beats asking only when one went unusually well.
Start with a free audit of your site and your Google listing. No cost, no obligation.