For most home service businesses, the Google Business Profile brings in more calls than the website does. It's also the asset owners spend the least time on, usually because it was set up once, years ago, and there was never time to go back to it. That's the normal case, and it's a good reason, because running the business comes first.
That matters more than it used to. On a phone, the map pack sits above the ordinary results, and the listing carries your category, your service area, your hours, your photos, your reviews and the questions people ask about you. Google reads every one of those when it decides whether to show you at all.
The articles here cover what moves a listing: getting the primary category right, setting a service area that matches where you really work, keeping photos and services current, and answering the questions before someone else answers them for you. None of it costs money, though most of it takes an afternoon.
