For most home service businesses the Google Business Profile brings in more calls than the website does. It is also the asset owners spend the least time on, usually because it got set up once, years ago, by whoever happened to be holding the phone that day.
That matters more than it used to. On a phone the map pack sits above the ordinary results, and the listing carries your category, your service area, your hours, your photos, your reviews and the questions people ask about you. Every one of those is something Google reads when it decides whether to show you at all.
What we cover here is what actually moves a listing: getting the primary category right, setting a service area that matches where you really work, keeping photos current, posting often enough to look open for business, and answering the questions before somebody else answers them for you. None of it costs money. Most of it costs an afternoon.
