Residential and commercial window cleaning companies.
Window cleaning runs on repeat customers and referrals, but new work still starts with a search. The companies that get found are the ones with a complete Google profile and enough recent reviews to look busy.
Two audiences, two sets of pages, so neither one lands somewhere written for the other.
Location pages built around the areas you can serve profitably, not everywhere within an hour of the shop.
Reminders that go out on your schedule, so last year's customers become this year's without you making the call.
The things that come up on almost every first call in this trade, answered the way we would answer them on the phone.
That is the whole point of building location pages around the areas you can actually service profitably rather than everywhere within an hour of the shop. We would rather you dominate six towns your van already drives through than show up thinly across twenty you lose money reaching.
Same site, separate paths. A property manager comparing three bids and a homeowner with dirty windows want completely different things, and a page trying to speak to both usually speaks to neither. One nav item each and separate landing pages.
Not on price. The job is to give someone a reason to pay more, and that means every trust signal we can fit on the page: insurance, years in business, real reviews, and a clear description of what you actually do that the cheap quote does not.
The website cannot, but the automation can. A reminder sequence that fires on the anniversary of the last clean is usually the fastest money in the whole system, because those people already said yes to you once.
Yes, both volume and recency feed into local rankings, and they also decide whether someone clicks you instead of the company listed above you. The review request engine is part of the Ranked and Booked plans for exactly that reason.
If you sell it, it needs a page. A service with no page is a service Google cannot rank you for. That said, do not list work you do not want more of, because pages tend to work.
We build the site, run the local SEO, and clean up your Google listing. Live in 30 days, no build fee.