What we find in audits, what moves rankings, and what the marketing companies calling your shop are not telling you.
Everything we write falls into one of these. If you only read one, make it local SEO, because that is where most of the money is being left.
Ranking in the map pack where your customers are actually searching, not where you are standing. Service area pages, proximity, and what moves a listing across town.
Read theseFor most home service businesses the listing takes more calls than the website does. Categories, service area, photos, services and the questions nobody answers.
Read theseWhat a home service site has to do in the first three seconds, and the small things that quietly cost you calls before anyone reads a word.
Read theseHow to ask without feeling weird about it, what to do with the bad one, and why a steady trickle beats a perfect record.
Read theseThe free audit is faster than reading everything here.
