Fencing

My decision cycle runs a month. What holds a quote together that long?

Follow up sized to the real cycle rather than the week after the estimate. Most contractors go quiet after two attempts, which is roughly when a fencing customer is still comparing materials. Staying politely present through week four wins a lot of these.

Material choice drives the price. Should the site compare wood, vinyl, and aluminium?

Yes, and honestly, with real cost ranges. Someone who arrives at your estimate already knowing they want vinyl is a much shorter conversation and a much likelier close. Those comparison pages also happen to be some of the easiest fencing content to rank.

Big box installers have brand recognition. Where do I win?

On the things they are consistently bad at: property line and permit questions, custom and non standard work, and turning up on the day they said. Put those on the page rather than assuming people know.

Should I be quoting from photos?

That is your call, but either way the form should capture length, material, and property details up front, so the estimates you do drive out to are worth the trip.

Demand spikes and I cannot staff for it. Does more marketing make that worse?

It can, and we will tell you if that is what we are looking at. If you are already turning work away in May, the fix is pricing and scheduling, not more leads. Pouring traffic onto a business at capacity just produces angry voicemails.

Do I own the website when this is done?

Yes. The domain, the site, the content, and the Google profile are all yours. If you decide to leave, you take them with you. There is no version of this where we hold your website hostage.