Lawn care, hardscaping, and full service landscape companies.
Landscaping covers everything from a weekly mow to a thirty thousand dollar patio, and the same website has to serve both. Most manage neither well.
Two different buyers, two different journeys. The mow and blow customer should never land on a patio gallery, and the patio customer should not have to scroll past lawn pricing.
Forms that ask the right questions up front, so you are driving to jobs worth driving to.
Snow, lighting, and cleanup content published before the season rather than during it.
The things that come up on almost every first call in this trade, answered the way we would answer them on the phone.
Two front doors from the homepage. The weekly mow customer never has to scroll past patio galleries, and the patio customer never lands on lawn pricing. Same site, two paths, and each one written for the person on it.
Partly. Price ranges on the design build pages and a form that asks about scope before it asks for a phone number will cut the volume down. You will get fewer leads and close a higher share of them, which is usually the trade you want.
Publish snow, lighting, and cleanup content in September, not December. Seasonal pages need roughly three months of runway before the season to rank during it, which is why most contractors publish theirs a season too late every year.
It is the biggest one on most landscaping sites. Design build is sold almost entirely on photos, and getting them off the phone and into organized galleries is usually the single highest impact change we make.
You do not compete for the same customer. Licensing, insurance, warranty, and photographed project history put you in front of the buyer who was never going to hire the cash guy in the first place.
For maintenance, yes, within your route, because nobody hires a mowing crew from forty minutes away. For design build, cast wider. People will happily drive a contractor an hour for the right patio.
We wrote a full page on landscaping SEO: what it costs, what moves the needle, and the landscaping site we have built. Start there if you are comparing your options.
We build the site, run the local SEO, and clean up your Google listing. Live in 30 days, no build fee.
