Painting is sold on trust and on photos. Homeowners are letting strangers into the house for a week, and they decide who to call based on what the last twenty jobs looked like.
Galleries organized by job type, with the before shot next to the after, and enough of them that you look established.
Three audiences that should not be sharing a page.
Automated sequences across the weeks a homeowner takes to decide, so the quote does not just go quiet.
The things that come up on almost every first call in this trade, answered the way we would answer them on the phone.
The volume and the organization of your finished work. Twenty jobs photographed and sorted by type reads as an established company. Four stock photos reads as somebody who started last month, whether or not that is true.
Yes, and commercial should be a third. They are searched differently, the buyers are different, and a page trying to cover all three converts none of them well.
It can qualify better before you drive out, and automation can follow up properly after. Both move the number. Neither one turns a tire kicker into a customer, and we are not going to pretend otherwise.
A lot, and it is the one thing we cannot do for you. Same angle before and after, decent light, one minute per job. That habit is worth more to your marketing than anything we could buy on your behalf.
A per room or per square foot range, yes. Painting quotes vary enormously depending on prep and condition, and a range stops you being compared against a number that was never comparable in the first place.
That depends on your average job value and how competitive your area is, so we would rather work it out with your actual numbers on the first call than quote you a month that sounds good and means nothing.
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